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Lead Technical Marketing Engineer
3 weeks ago
- Collaborate with CSD Business Development team to create comprehensive promotion, collateral, and activity plans.
- Ensure communication content aligns with Connectivity Division's roadmap and strategy.
- Establish strong relationships with Product Lines to create marketing materials for new product launches.
- Develop internal communication content like Connectivity Internal Newsletters for Sales teams.
- Coordinate with Business Development to make marketing materials available on platforms like Seismic, Brainshark, Renesas Academy, etc.
- Work with Business Development to plan sales enablement training and webinars.
- Conduct regular checks on sales enablement platforms and produce compelling copy for various channels.
- Perform market research and share insights to enhance marketing strategies.
- Present Renesas Connectivity portfolio at events and tradeshows.
- Technical background in wireless Connectivity with over 5 years of marketing experience.
- Knowledge of Wi-Fi, Bluetooth, NFC technologies.
- Proven track record in developing successful marketing programs.
- Passionate about the business and technology.
- Strong project management and interpersonal skills.
- Ability to drive initiatives in a fast-paced environment.
- Experience in creating and deploying marketing content for the semi-conductor industry.
- Proficient in producing high-quality marketing copy across various mediums.
- Ability to build and maintain external design/creative agency networks.
- Understands semiconductor industry distribution networks.
- Autonomous yet excels in teamwork.
- Excellent written and verbal communication skills in English.
- Advanced user of MS Office tools.
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