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Modern Trade Head- FMCG- Bengaluru
7 days ago
About Our Client
Our client is a FMCG company which has grown leaps and bounds in their category. Operating out of Bengaluru this FMCG food brand has made a name for itself in the general trade space as one of the front-running brands in the country.
Job Description
Prepare the Modern Trade sales strategy & growth plans in line with business strategy
Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.
Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.
Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.
Category management and Promotion planning.
Driving operational efficiency for modern trade channel.
Monitoring performance and taking corrective actions
Responsible for achieving planned sales by channel and customer
Achieving consistent growth by managing various internal and external stakeholders
Work within allocated promotional cost and ensure effective spending in driving sales and brand building.
Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
Negotiate favorable annual trading and logistic contract with chain
Provide trade information, competitor's activities and market intelligent to company
Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.
Resolve customer's trade issues, complaints and operational matters.
Manage a large workforce across the Modern Trade channel
Manage and review outstation outlets through frequent market visit and liaising with local Sales Management
Work closely with Key Account Managers in achieving company's objective and vision.
The Successful Applicant
MBA/Masters in sales & marketing preferred 10-15 years work experience with 5 years in Modern Trade FMCG background is a must Current/preferred location to be Bengaluru Willing to work 6 days a week-
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