Account Based Marketing Specialist

1 week ago

Delhi, Delhi, India Denave Full time

Job Title: Account-Based Marketing (ABM) Specialist

Location: Delhi/Bangalore – Work From Office (Hybrid)

Company: Denave

Position Overview: Denave is seeking an experienced and results-driven Account-Based Marketing (ABM) Specialist. The ideal candidate will have 4-7 years of experience in marketing, content creation and syndication, digital marketing and key stakeholder management with a 2 year experience in ABM (preferable), with a strong background in developing and executing targeted marketing campaigns for key accounts across industry domains. This role requires a strategic thinker with a deep understanding of ABM principles, excellent project management skills, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

  • Develop and execute comprehensive ABM strategies to drive engagement and revenue growth for key accounts across the globe.
  • Collaborate with sales, solutions, and marketing teams to identify target accounts, gather their requirements, and create personalized marketing campaigns that align with business objectives.
  • Support large deals in CRM with relevant marketing support such as collateral, deal acceleration campaigns, and achieving marketing KPIs (global + regional).
  • Identify and build assets required for sales enablement and acceleration such as capability decks and custom account and industry pages, or share relevant marketing collateral such as brochures, case studies, and product presentations with sales as per their deal requirements.
  • Stay proficient in industry knowledge, identify use cases/focus areas, and work with solutions to develop solutions and Points of View (PoVs).
  • Create and manage multi-channel marketing campaigns, including email, social media, and content marketing, tailored to the specific needs and pain points of target accounts.
  • Monitor and analyze campaign performance, providing regular reports and insights to stakeholders to optimize future campaigns.
  • Supervise work with marketing agencies for creative services, design, and campaign launch.
  • Build and maintain strong relationships with key account stakeholders, serving as a trusted advisor and advocate for their needs within the company.
  • Establish regular cadence and engagement activity for KPI reporting.
  • Stay up-to-date with industry trends and best practices in ABM, continually refining and improving strategies to achieve maximum impact.

Qualifications:

  • Master's or bachelor's degree in marketing, Business, Communications, or a related field.
  • 4-7 years of experience in marketing, preferably within the technology industry.
  • Proven track record of developing and executing successful ABM campaigns that drive engagement and revenue growth.
  • Strong understanding of ABM principles, strategies, and best practices.
  • Proficiency in marketing automation platforms and CRM systems (preferable but not mandatory).
  • Excellent project management skills, with the ability to manage multiple campaigns and projects simultaneously.
  • Strong analytical skills, with the ability to interpret data and provide actionable insights.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with key stakeholders.
  • Creative thinker with a proactive and results-oriented mindset.

Why Join Us:

  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Professional development and growth opportunities.

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