Marketing Team Lead

7 days ago


Chennai, Tamil Nadu, India SaaS Mantra Full time

Experience: - 8 years

CTC:
Industry standard + incentives
(Immediate joiner bonus)


The Digital Marketing Team Lead will be responsible for planning and executing strategies for Content marketing, SEO, Cold outreach campaigns, Email marketing campaigns, and Social Media Channels.

This role focuses on lead generation, customer acquisition and conversion optimisation through organic channels and ensuring alignment with the company's revenue goals.


Key Responsibilities:

Content Marketing:
Develop and manage content marketing strategies to drive engagement and conversions.

  • SEO: Implement and oversee SEO strategies to improve organic search visibility and traffic.
  • Email Outreach &

Marketing Campaigns:
Design, execute, and optimize email outreach and marketing campaigns.

Social Media Marketing:
Oversee social media strategy and execution to enhance brand presence and engagement.

KPI Setting & Achievement:
Set key performance indicators (KPIs) for organic marketing efforts and ensure they are met.

Collaboration:
Work closely with other marketing team members to ensure cohesive strategies.

Requirements:

Experience:
6-8 years of experience in content marketing, SEO, email marketing, and social media marketing.

Strategic Thinking:
Proven ability to develop and implement effective organic marketing strategies.

Analytical Skills:
Ability to analyze performance metrics and optimize strategies accordingly.

Communication Skills:
Excellent verbal and written communication skills.
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