Performance Marketing Manager
1 week ago
About us:
Varma Capital is a family office that implements a highly involved investment approach to the consumer space.
We believe in having "skin in the game" as we deploy our capital alongside founders and management teams who partner with us.
With a growth equity mindset, we look to constantly create value by actively providing strategic guidance and resources to transition brands into their next stage of growth.
Website :
Performance Marketing Manager
Location:
Bangalore, India
Job Description:
As the Performance Marketing Manager for our e-commerce websites, you will play a crucial role in shaping and executing our digital marketing strategies to achieve business objectives.
You will collaborate with cross-functional teams and marketing professionals to drive traffic, conversions, and revenue growth across all our online platforms operating in the US & Indian markets.
Key Responsibilities:
Digital Strategy Development:
Develop and execute comprehensive digital marketing strategies that align with the company's goals and brand identity.
Paid Advertising:
Manage and optimize all paid advertising campaigns, including AWS, PPC, SEM, display advertising, Tik Tok ads and social media ads, to maximize ROI and drive relevant traffic.
Social Media Management:
Manage the social media platforms for the brand to ensure consistency in posting and engagement with the audience. Oversee and manage the organic social media strategy.
E-commerce Platforms: Oversee the performance of our e-commerce platforms to ensure seamless user experiences, optimize conversion rates, and enhance online sales.
SEO and Content Strategy:
Collaborate with content teams to implement effective SEO strategies, manage on-page and off-page optimization, and drive organic traffic growth.
Analytics and Reporting:
Utilize data-driven insights to monitor campaign performance, track KPIs, and generate regular reports to showcase marketing effectiveness and propose optimizations.
Budget Management:
Manage the marketing budget effectively, allocate resources across channels, and ensure cost-efficiency in all campaigns.
Partnerships and Collaborations:
Identify and establish partnerships with relevant influencers, affiliates, and other strategic partners to expand brand reach.
Conversion Rate Optimization (CRO): Implement CRO strategies to improve website usability, enhance user journeys, and increase the overall conversion rate.
Market Research:
Stay up-to-date with industry trends, competitive landscape, and emerging digital marketing technologies to ensure the company remains at the forefront of innovation.
Qualifications and Requirements:
Proven experience (3+ years) in performance marketing for e-commerce, with a track record of driving online sales growth, preferably in US markets.
In-depth knowledge of various digital marketing channels, including SEO, SEM, social media, display advertising, email marketing, affiliate/influencer marketing, Tik Tok etc.
Proficiency in using web analytics tools (Google Analytics, etc.) to extract meaningful insights.Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Familiarity with the e-commerce landscape and consumer behavior in the North American markets.
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