Marketing and Communications Coordinator

1 week ago


IndiraNagar, Karnataka, India HumbleBean Coffee Full time

Job Purpose:

Marketing & Customer Experience Curator is responsible for curating (ideation & execution) of all marketing activities and for delivering excellent guest experience.

The goal is to maximize sales and revenue through marketing activities.

Designation:
Marketing & Customer Experience Curator

Job Role & Responsibilities (including but not limited to):

  • This is a target focussed role with incentives based on meeting targets.
  • Curating revenue focussed marketing campaigns. Generate and track sales data
derived from the marketing activities.

  • Review and build marketing activities based on assessment of daily, weekly, and
monthly sales.

  • Should be able to cross sell products at the café.
  • Partnerships with corporate companies for corporate gifting.
  • Curate and run loyalty programs for walk-in customers and online customers.
  • To be able to curate seasonal marketing campaigns.
  • Recommendation and suggestions on trends and product performance, to make
changes to fit the market.

  • To curate offline events (ideation and execution) specific to groups/ clubs (cyclists,
yoga enthusiasts, vegan eaters, bikers, tasting events for coffee enthusiasts etc)

  • Should be well versed with marketing analytics and digital marketing.
  • Coordinating with the Academy and Kitchen divisions for home brewing workshops,
Coffee workshops, Coffee-Food workshops and running these workshops.

  • Replying to customer feedback and reviews on all company social media platforms.

Basic requirements:

  • A minimum of 1-2 years in the marketing role.
  • Customer service orientation.
  • Shows responsibility & seriousness towards the company & the job.
  • Self-motivated, driven and go-getter.
  • Tries to learn and grow with the company.

Schedule:

  • Day shift


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