TrueTech - Web Analyst

2 weeks ago


Noida, Uttar Pradesh, India Truetech Full time

Key Responsibilities :

  • Conduct comprehensive A/B and multivariate testing, including the design of experiments and statistical hypothesis testing.
  • Analyze and interpret data from multiple tests to derive meaningful business insights.
  • Utilize web analytics tools, with a strong preference for Adobe Analytics, to track and analyze website performance.
  • Work with Microsoft Excel and SQL to manipulate and analyze data.
  • Employ visualization techniques to present data insights clearly.
  • Utilize Big Data tools such as Hadoop and Hive for data analysis.
  • Design tests and integrate data from various sources to provide a holistic view of analytics.

Qualifications :

  • Bachelor's degree required; MBA or Master's degree in a quantitative field such as Economics, Statistics, Engineering, or IT is a plus.
  • 46 years of experience in analytics and/or marketing analytics, with a preference for B2C and eCommerce experience.
  • Expertise in A/B and multivariate testing, experimental design, and statistical hypothesis testing.
  • Proficiency in web analytics tools, particularly Adobe Analytics; Google Analytics experience is also valuable.
  • Strong skills in Microsoft Excel, SQL, and data visualization.
  • Experience with Big Data tools such as Hadoop and Hive.
  • Ability to design tests and combine data from disparate sources for comprehensive analysis.

Preferred Skills :

  • Strong problemsolving skills and attention to detail.
  • Excellent communication skills, with the ability to convey complex data insights to nontechnical stakeholders.
  • Familiarity with test design and data integration techniques.
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