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Paid Media Account Manager

3 months ago

Mumbai, Maharashtra, India Vertoz Full time

What we want:The candidate would be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, including Google SEM, PPC, and social media. Will have to work closely with clients to understand their objectives and target audiences, develop tailored media plans, and ensure the successful implementation of campaigns.

Who we are:Vertoz (

NSEI:

VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies.

For more details, please visit our website here.

What you will do:

  • Strategizing and executing Google SEM, PPC, and social media paid campaigns to meet client objectives.
  • Identifying and creating target audiences, analyzing their interests, behavior, and media habits.
  • Preparing media plans and pitch decks based on client briefs.
  • Setting up Google Ads and social media ads, with above-average experience in Google Ads and Facebook ads.
  • Monitoring and optimizing ads daily to achieve campaign goals.
  • Utilizing Google Analytics and Google Tag Manager for monitoring, setting up dashboards, and reporting.
  • Generating client reports, including email reports, presentations, and more.
  • Coordinating with the content team in crafting compelling ad copies with a strong command of written English.
  • Coordinating with designers to create visually appealing ad copies.
  • Scaling up client businesses through strategic bidding, budget management, and campaign optimization.
  • Additionally, you will collaborate with other teams such as SEO, content, and analytics to develop integrated digital marketing strategies. You will communicate campaign plans and performance to relevant stakeholders effectively.
Requirements

  • 4-6 years of experience in digital marketing, with a focus on managing large budgets and campaigns across multiple digital advertising channels.
  • Bachelor's or Master's degree in Business, Marketing, or related field. B/M qualified individuals with a strong aptitude for numbers are encouraged to apply.
  • Proficiency in Google Analytics, Google Tag Manager, and advanced knowledge of Excel.
  • Experience with programmatic platforms, media buys, and a deep understanding of digital marketing tactics across channels.
  • Strong analytical and critical thinking skills, with the ability to leverage data to make intelligent, actionable business decisions.
  • Excellent communication skills and the ability to provide logical reasoning.
  • Expertise in Google Ads, Bing Ads, and Facebook Ads Manager or other Social Media Marketing Tools.
Benefits

  • No dress codes
  • Flexible working hours
  • 5 days working
  • 24 Annual Leaves
  • International Presence
  • Celebrations
  • Team outings
  • Referral Policies