Focus Market Manager – Automotive

2 weeks ago

Bengaluru, Karnataka, India Nordson Corporation Full time

Essential Job Duties and Responsibilities

Roadmap and Growth Strategies

Provides Automotive expertise and intelligence to identify opportunities in adjacent technologies. Identification of targets for investment or acquisition. Develop attractive growth opportunities in new or existing segments through the identification and assessment of current or emerging industry and customer needs. Develops market specific technology roadmaps that identify gaps in our capability or opportunities to invest. Collaborates with product management and leads cross-functional teams to prioritize investment and ensure we are positioned for the future. Fill the innovation pipeline by identifying emerging technologies and anticipated future challenges that require pathfinding investment to intercept future customer needs.

Sales Acceleration and Promotion

Delivers guidance to product management for market specific targets and strategies when developing sales acceleration plans. Opens doors for the product management and commercial teams to achieve sales acceleration targets at key accounts. Provides guidance across product lines and business units to prioritize customer engagements and initial new product rollout at key segment accounts. Increases company presence and visibility by authoring white papers, working with industry partners, and attending industry seminars and events.

Voice of Customer and Investment Advocacy

Identifies customer needs of the segment and works with product management to translate the voice of customer into proposals for investment. Provides expertise in the segment's industry-specific and customer-specific processes to identify products and services that complement our existing offering. Evaluates Engineering Project Proposals (EPPs) by providing the product management team with a longer-range perspective in terms of value or alignment with the market segment's future requirements. Works with strategic partnership account (SPA) managers and customers to build strong strategic working relationships and ensure customer needs are being met and prioritized appropriately.

Market Research

Develops expertise in industry manufacturing processes. Educates the marketing, sales, and product development teams. Provides competitive intelligence to aid the organization in addressing competitive threats. Performs market research to estimate market share and growth projections, and to anticipate emerging opportunities. Owns the Automotive MEKKO chart. Investigates new developments by other Nordson divisions to identify opportunities to collaborate or integrate into EPS offerings.

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