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Lead - Field Marketing

3 months ago

Bangalore Metropolitan Area, India ColorTokens Inc. Full time

Job Title:

Lead - Field Marketing Location: Bengaluru, India About Color Tokens Over the last three decades, organizations globally have spent billions of dollars in cybersecurity, focussing specifically on "perimeter" security.

Perimeter solutions such as firewalls and user access (ZTNA) focus on keeping the bad actors out.


However, with perimeters dissolving with remote work and cloud migration, they continues to lose effectiveness making them easy to breach.

Perimeter security provides no protection within the organization's internal networks which carry up to 85% of all traffic.

Lack of internal controls provide ample real estate for attackers to lurk and carry out damaging attacks.

This is where Color Tokens comes in.


With its industry-recognized Zero Trust Microsegmentation platform, Color Tokens delivers deep visibility and granular security control across the entire enterprise.


Security teams can create a Zero Trust Architecture based on principle of least-privilege from data center, to cloud, to OT and Io T infrastructure by "seeing" and controlling every traffic flow.

Our unique platform enables fast and seamless implementation delivering measurable risk reduction even in the most complex organizations.

Our Culture We foster an environment that values customer focus, innovation, collaboration, mutual respect, and informed decision-making.

We believe in alignment and empowerment so you can own and drive projects autonomously.


Self-starters and high-motivated individuals will enjoy the rewarding experience of solving complex challenges that protect some of world's impactful organizations – be it a children's hospital, or a city, or the defense department of an entire country.


Role Description:

We are looking for a dynamic and experienced Field Marketing Lead to join our team and take charge of our Field Marketing efforts.


If you are passionate about creating impactful marketing campaigns and love the thrill of organizing successful events, we want to hear from you Responsibilities: Plan, execute, and manage high-impact field marketing events that drive brand awareness, lead generation, and pipeline Coordinate logistics, vendor management, and event support to ensure seamless execution.

Develop and implement promotional strategies to maximize event attendance and engagement.

Analyze event performance and ROI, providing insights for continuous improvement.

Organize and manage engaging webinars that align with our marketing goals.

Collaborate with subject matter experts to develop compelling webinar content.

Promote webinars and events through various channels to drive registration and attendance.

Track and report on webinar metrics, leveraging insights to optimize future events.

Manage lead reporting for field events and webinar, opportunities, pipeline, and revenue data within Salesforce.


Collaborate with the Sales and Business Development Representative (BDR) teams on lead nurturing and conversion to contribute towards pipeline attainment.


Qualifications:
Bachelor's degree in Marketing, Business, or a related field.

4-6 years of experience in planning and hosting global field marketing events.

Proficiency in Hub Spot Marketing Hub, Salesforce and webinar hosting platforms.

Strong analytical skills with the ability to interpret data and generate actionable insights.

Excellent project management and organizational skills.

Exceptional communication and interpersonal skills.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Flexible to work with teams based in India and the United States Proactive and self-starter leading key initiatives.

Why Join Us:
Be part of a dynamic team at the forefront of cybersecurity innovation.

Opportunity to make a meaningful impact in a rapidly growing industry.

Collaborative and inclusive work environment that values creativity and diversity.

Ongoing professional development opportunities to support your growth and career advancement.