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Field Marketing Executive

2 months ago

bangalore, India Mitsogo Full time

About Mitsogo | Hexnode

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.

Hexnode, the Enterprise software division of Mitsogo Inc., was founded to simplify how people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fueling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.


Job Overview:

Hexnode is seeking a Field Marketing Lead with a strong focus on event planning and execution to develop and execute regional marketing strategies aimed at increasing brand awareness, generating leads, and supporting the sales team. The Field Marketing Lead should have a deep understanding of marketing principles, be skilled in event planning and execution, and have experience collaborating with sales and marketing teams. This role requires excellent communication skills, creativity, and the ability to build strong relationships with internal and external stakeholders.


Responsibilities:

Event Planning and Execution (40% of the time)

  • Plan, organize, and execute regional events, such as trade shows, conferences, webinars, and seminars, to generate leads and increase brand awareness.
  • Collaborate with internal teams, including product marketing, design, and sales, to develop event materials, presentations, and demos.
  • Manage relationships with external vendors, venues, and partners to ensure successful event execution.

Regional Marketing Strategy (30% of the time)

  • Develop and implement regional marketing strategies in alignment with the overall company marketing objectives.
  • Work closely with the sales team to understand regional goals and tailor marketing activities to support their objectives.
  • Monitor and analyze the effectiveness of regional marketing campaigns and adjust strategies as needed to maximize impact.

Sales Enablement and Collaboration (20% of the time)

  • Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value of Hexnode's platform.
  • Collaborate with the sales team to identify key customer segments and create targeted marketing campaigns.
  • Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.

Professional Development (10% of the time)

  • Continuously enhance marketing skills and industry knowledge through self-study, webinars, and workshops.
  • Build relationships with other field marketing professionals in the industry to exchange best practices and insights.

Requirements:

  • Bachelor's Degree in Marketing, Communications, or a related field or Engineering with relevant experience.
  • Minimum of 5 years of professional experience in field marketing, event planning, or a related role, with a strong emphasis on event management.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical audiences.
  • Experience working with cross-functional teams, including sales, marketing, and product management.
  • Knowledge of endpoint security solutions and the broader IT security landscape is a plus.