Performance Marketing Specialist

7 days ago


Bengaluru, Karnataka, India Arting Digital Private Limited Full time
Job Description

Position Title: Performance Marketing Specialist

CTC: 10-15 LPA

Exp: 5+yr

Location: Bangalore (Koramangala)

Working Mode: Onsite

Primary Skill: Performance marketing, Digital advertising campaigns, Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, Market Research,SEO, Email compaign

Qualification: Bachelor's degree in Marketing, Business, Analytics, or a related field

Key Responsibilities

Strategy Development: Create and execute performance marketing strategies across various digital
channels, including paid search, social media, display advertising, and affiliate marketing.
Campaign Management: Oversee end-to-end campaign management, from planning and execution to
monitoring and optimization. Ensure campaigns are aligned with overall business goals and marketing
objectives.
Data Analysis: Utilize data analytics tools to track, analyze, and report on campaign performance. Provide
actionable insights and recommendations to enhance campaign effectiveness and ROI.
Budget Management: Develop and manage budgets for performance marketing initiatives. Optimize
spend based on performance metrics and strategic priorities.
Cross-Functional Collaboration: Work closely with the creative, content, and product teams to develop
and implement high-impact marketing campaigns. Ensure alignment with brand messaging and overall
strategy.
A/B Testing: Design and implement A/B tests to evaluate the effectiveness of different marketing
strategies and tactics. Use results to drive continuous improvement.
Market Research: Stay up-to-date with industry trends, emerging technologies, and competitive
landscape. Apply insights to refine marketing strategies and maintain a competitive edge.
Reporting: Prepare and present regular performance reports to stakeholders, highlighting key metrics,
achievements, and areas for improvement

Skills:
Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads
Manager, Google Analytics, SEMrush, etc.). Advanced knowledge of data analysis and reporting.
Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make
data-driven decisions.
Project Management: Excellent organizational and project management skills. Ability to handle multiple
projects simultaneously and meet deadlines.
Communication: Outstanding written and verbal communication skills. Ability to present complex
information clearly and effectively to various audiences

Requirements
Proficiency in digital marketing tools and platforms e.g., Google Ads,SEO, Google Ads, Meta Ads, Facebook Ads Manager, Google Analytics, SEMrush, etc

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