Senior Manager – Paid Media Manager
3 weeks ago
Key Responsibilities:
We collaborate with marketing teams to develop effective digital and offline media strategies that drive top and middle sales funnel growth. This includes planning and executing paid media campaigns to increase brand awareness, website traffic, lead generation, and funnel conversion.
We manage media buying and channels such as paid search, paid social media, GDN, programmatic buying, and strategic media partnerships. We work closely with multiple agencies to execute campaigns meticulously, providing timely feedback and critical evaluation to optimize performance.
We also work hand-in-hand with media publishers, leveraging 3rd party vendors, internal functional experts, and internal tools to ensure seamless execution, optimization, and performance reporting.
Agency Management:
We manage relationships with global/local media agencies in the region to guarantee flawless execution, optimization, and performance reporting.
We oversee e-commerce campaigns on multiple first and third-party platforms.
Our Objectives:
- To acquire and share best practices in digital media
- To accelerate adoption of digital media in the country
- To drive solid Return on Investment (ROI) from Media Campaigns, including driving Brand and Business Impact, and end-to-end management of lead management process
Requirements:
- 7+ years' experience in media planning and buying, combining leading media agencies in India and top companies with considerable media spends
- Candidates with B2C and B2B brands experience are highly preferred
- Hands-on digital media buying experience across multiple platforms: Google Ads, Meta, Programmatic, GDN, etc.
- Strong experience working with media publishers, including Times Group, HT Group, Meta, Alphabet, and other leading media publishers in India
- Strong experience running Performance Marketing Campaigns, including Account Based Marketing campaigns
- Strong grasp of media optimization analytics for data-driven decisions
- Understanding of digital tools like Google Analytics, ComScore, and offline planning tools like BARC
- Strong understanding of platforms like Demandbase, Madison Logic, etc.
- Knowledge of lead nurture and marketing automation tools like SFMC
- Expertise in data visualization, statistical modeling, and predictive analytics using tools such as Tableau, Power BI, Excel, PowerPoint
- Excellent problem-solving and analytical skills, with attention to detail
- A proactive, impact-driven mindset focused on customer success
- Ability to lead initiatives and deliver results by engaging cross-functional teams
- Strong business acumen and ability to translate complex data insights into actionable recommendations for senior leadership
- Exceptional communication and presentation skills, influencing and guiding C-suite stakeholders through data-driven storytelling
- Strong analytical skills, interpreting data, and making data-driven decisions
- Exceptional analytical, communication, and leadership skills with a keen eye for detail
- Strong interpersonal skills, working in a fast-paced matrix organization
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