Marketing Manager
3 weeks ago
Job Overview:
We are looking for an experienced and dynamic Marketing Manager to lead our marketing initiatives and drive growth in both domestic and international markets. As the Marketing Manager, you will play a pivotal role in creating and executing marketing strategies that align with the company's goals. You will focus on increasing brand awareness, managing digital marketing campaigns, and organizing industry-leading trade shows.
Key Responsibilities:
Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to promote the company's products and services. Align marketing strategies with business goals to drive growth and profitability. Digital Marketing & Online Presence: Lead all digital marketing efforts, including SEO/SEM, social media, email campaigns, and content marketing. Stay updated with the latest digital marketing trends and tools to increase the company's online visibility. Manage website content, online advertising, and e-commerce opportunities. Brand Awareness: Develop branding initiatives to strengthen market positioning and increase brand recognition. Collaborate with sales teams to ensure consistent messaging across all platforms. Trade Shows & Events: Plan, coordinate, and execute the company's participation in domestic and international trade shows and exhibitions. Manage event logistics, from booth setup to post-event follow-up. Build relationships with industry partners and associations to maximize exposure. Market Research & Analysis: Conduct market research to identify new opportunities and market trends. Analyze competitors, customer behavior, and market dynamics to adjust marketing strategies accordingly. Lead Generation & Sales Support: Collaborate with the sales team to generate leads and nurture relationships with potential clients. Track and analyze marketing campaign performance to optimize lead generation efforts. Budget Management: Manage and allocate the marketing budget efficiently across campaigns, trade shows, and other marketing activities.Qualifications & Skills:
Bachelor's degree in Marketing, Business Administration, or related field. 7-15 years of marketing experience, preferably in the packaging, industrial, or manufacturing sectors. Strong understanding of digital marketing platforms, tools, and strategies. Proven experience organizing and managing trade shows and exhibitions (domestic & international). Excellent project management and leadership skills. Ability to analyze data and present insights to drive decision-making. Strong communication, negotiation, and interpersonal skills.Additional Skills:
Familiarity with CRM tools (e.g., Salesforce, HubSpot) and marketing automation. Knowledge of branding, PR, and content marketing strategies. Experience in working with international teams and managing global marketing campaigns.Check Your Resume for Match
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