Senior Brand Manager

2 days ago


Jaipur, India The Wellness Shop Full time

Senior Brand Manager – Skincare & FashionLocation: Jaipur (On-site)Role OverviewWe are looking for a Senior Brand Manager who has hands-on experience in building and growing skincare and/or fashion brands in a dynamic, consumer-first environment.This role is ideal for someone who enjoys owning the brand journey, working closely with founders, and translating brand vision into consistent, scalable execution. You will play a key role in shaping how the brand is positioned, communicated, and experienced as the business grows.Key Responsibilities:Brand Strategy & OwnershipOwn the brand end-to-end, including positioning, voice, narrative, and visual directionStrengthen and evolve the brand as the business scales, while maintaining consistencyEnsure the brand is clearly and authentically represented across all consumer touchpointsBrand Marketing & GrowthPlan and execute integrated brand marketing initiatives aligned with business and growth goalsDrive awareness, engagement, and consideration through content, campaigns, and collaborationsWork closely with performance marketing teams to align brand building with growth outcomesSupport product launches, collections, and key business milestonesInfluencer & Creator EcosystemBuild and manage a strong influencer and creator network relevant to skincare and fashionLead seeding programs, paid partnerships, and long-term creator collaborationsEnsure influencer activity is aligned with brand values and commercial objectivesTrack effectiveness through engagement, reach, and conversion metricsContent & CommunicationGuide brand communication across digital channels including social media, website, and campaignsCollaborate with creative partners to develop content that is relevant, aspirational, and credibleMaintain a strong balance between creativity and consistency in brand messagingScaling & Brand ExcellenceApply D2C and consumer-brand best practices to scale brand presence sustainablyUse consumer insights, data, and market trends to refine strategy and executionBuild repeatable processes and frameworks for brand and marketing executionContribute to long-term brand planning and growth initiativesCandidate Profile5–8 years of experience in skincare and/or fashion brandsDemonstrated experience in building or significantly scaling a brandStrong understanding of branding, communication, and influencer marketingExperience in D2C, consumer brands, or fast-growing organizationsComfortable working in environments that value ownership, speed, and accountabilitySkills & CompetenciesStrategic brand thinking with strong execution capabilityInfluencer and content marketing expertiseAbility to balance creativity with commercial outcomesStrong collaboration and stakeholder management skillsData-aware decision-makingWhy This RoleOpportunity to work closely with founders and leadershipMeaningful ownership in shaping and growing the brandExposure to both strategic and executional aspects of brand buildingA growing organization with room for long-term impact



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