Senior Brand Manager

24 hours ago

Jaipur, Rajasthan, India The Wellness Shop Full time

Senior Brand Manager – Skincare & Fashion

Location: Jaipur (On-site)

Role Overview

We are looking for a Senior Brand Manager who has hands-on experience in building and growing skincare and/or fashion brands in a dynamic, consumer-first environment.

This role is ideal for someone who enjoys owning the brand journey, working closely with founders, and translating brand vision into consistent, scalable execution. You will play a key role in shaping how the brand is positioned, communicated, and experienced as the business grows.

Key Responsibilities:

Brand Strategy & Ownership

  1. Own the brand end-to-end, including positioning, voice, narrative, and visual direction
  2. Strengthen and evolve the brand as the business scales, while maintaining consistency
  3. Ensure the brand is clearly and authentically represented across all consumer touchpoints

Brand Marketing & Growth

  1. Plan and execute integrated brand marketing initiatives aligned with business and growth goals
  2. Drive awareness, engagement, and consideration through content, campaigns, and collaborations
  3. Work closely with performance marketing teams to align brand building with growth outcomes
  4. Support product launches, collections, and key business milestones

Influencer & Creator Ecosystem

  1. Build and manage a strong influencer and creator network relevant to skincare and fashion
  2. Lead seeding programs, paid partnerships, and long-term creator collaborations
  3. Ensure influencer activity is aligned with brand values and commercial objectives
  4. Track effectiveness through engagement, reach, and conversion metrics

Content & Communication

  1. Guide brand communication across digital channels including social media, website, and campaigns
  2. Collaborate with creative partners to develop content that is relevant, aspirational, and credible
  3. Maintain a strong balance between creativity and consistency in brand messaging

Scaling & Brand Excellence

  1. Apply D2C and consumer-brand best practices to scale brand presence sustainably
  2. Use consumer insights, data, and market trends to refine strategy and execution
  3. Build repeatable processes and frameworks for brand and marketing execution
  4. Contribute to long-term brand planning and growth initiatives

Candidate Profile

  1. 5–8 years of experience in skincare and/or fashion brands
  2. Demonstrated experience in building or significantly scaling a brand
  3. Strong understanding of branding, communication, and influencer marketing
  4. Experience in D2C, consumer brands, or fast-growing organizations
  5. Comfortable working in environments that value ownership, speed, and accountability

Skills & Competencies

  1. Strategic brand thinking with strong execution capability
  2. Influencer and content marketing expertise
  3. Ability to balance creativity with commercial outcomes
  4. Strong collaboration and stakeholder management skills
  5. Data-aware decision-making

Why This Role

  1. Opportunity to work closely with founders and leadership
  2. Meaningful ownership in shaping and growing the brand
  3. Exposure to both strategic and executional aspects of brand building
  4. A growing organization with room for long-term impact

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