Brand Manager

2 days ago

Jaipur, Rajasthan, India Prem Green Full time

Role & responsibilities

  • Develop and implement the brand strategy aligned with Prem Green's business objectives: define brand positioning, value proposition, target audiences, messaging pillars and visual/tonal identity.
  • Conduct market research (consumer behaviour, competitive landscape, market trends) to identify brand opportunities, threats, and potential areas for growth.
  • Lead go-to-market plans (product launches, brand campaigns, packaging/point-of sale, promotions) ensuring timely and effective execution.
  • Oversee brand communications across all channels (digital, social media, print, retail, trade) to maintain consistent brand tone, look and feel.
  • Coordinate with internal functions marketing, sales, product, design, logistics, customer service to ensure brand promises are delivered at every touchpoint.
  • Manage relationships with external agencies, creative vendors, media and other partners. Brief, review and approve campaign materials, packaging designs, and other brand assets.
  • Monitor brand performance metrics: brand awareness, equity, preference, loyalty, market share, profitability. Use data and insights to refine strategies.
  • Develop and maintain the brand guidelines and ensure adherence across all internal/external materials.
  • Manage the brand budget: planning, allocation, tracking spend and ROI.
  • Contribute to new product development from a brand standpoint: product concept, packaging, launch communication, pricing support.
  • Provide leadership (if relevant) to junior team members or cross-functional project team.
  • Stay updated on industry and market developments, new marketing technologies, digital innovations, and incorporate them into the brand strategy.

Preferred candidate profile

  • Bachelors degree in Marketing, Business Administration or a related field. MBA/PGDM preferred (depending on seniority).
  • Minimum 7+ years of experience with Strong strategic mind-set, analytical ability to draw insights from data and market research.
  • Excellent communication (written, verbal, presentation) and interpersonal skills.
  • Creativity and ability to develop compelling brand stories, campaigns and positioning.
  • Project management skills: able to manage multiple initiatives, coordinate cross functional teams, meet deadlines.
  • Digital marketing understanding: social media, e-commerce, content marketing platforms.
  • Budget management and financial acumen (P&L awareness, ROI tracking).
  • Ability to work collaboratively and influence without direct authority.
  • Experience managing external agencies, packaging/point-of-sale, vendor coordination

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