Associate Manager- Social

Introduction

Games24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India's first and largest online rummy platform, My11Circle, the country's fastest growing fantasy sports platform A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We've always been a technology company at heart, and over the last decade and a half, we've built the organisation on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players. Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly innovating and offering novel entertainment to players Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.

For more information and career opportunities you may visit www.games24x7.com.

Role Overview

We are seeking a dynamic and driven Associate Manager – Social Media & Brand to manage our social media presence while also contributing to brand strategy and execution. This dual role offers high visibility and hands-on experience across both digital marketing and brand management verticals, making it ideal for someone looking to build a strong 360-degree marketing profile.

Key Responsibilities

Social Media Management

• Develop and implement creative and data-driven social media strategies for platforms like Instagram, Facebook, YouTube, , Twitter, Threads, Telegram, and short-format video apps (Josh, Moj, MX TakaTak, etc.).
• Create, curate, and manage engaging content; oversee posting schedules and ensure brand voice consistency.
• Drive user acquisition and engagement campaigns through paid and organic social media strategies.
• Monitor and report performance metrics (engagement, reach, CTRs, conversion); optimize campaigns for ROI.
• Plan and execute influencer campaigns across multiple platforms in partnership with agencies or freelancers.
• Oversee ORM in collaboration with customer care and agencies; ensure timely resolution of queries and brand reputation management.

Brand Management

• Support brand planning and creative development for key campaigns and communication across digital, video, print, and other media.
• Work closely with brand managers to derive insights from audience data and funnel metrics to inform creative direction.
• Partner with internal/external designers, freelancers, video editors, and influencers to produce high-quality marketing assets.
• Handle smaller shoots and on-ground branding requirements in partnership with vendors or agencies.
• Assist in creating campaign presentations, tracking campaign impact, and aligning communication with the broader business strategy.

Qualifications & Skill Set

Must-Have:

• 2–4 years of experience in social media execution and digital brand communications.
• Proven experience with social media ad platforms (Facebook/Instagram Ads Manager, YouTube, Twitter).
• Experience working with creative teams and agencies on campaign execution.
• Strong copywriting, communication, and content ideation skills.
• Analytical thinking, familiarity with marketing funnel metrics and reporting tools.
• Prior experience handling influencer campaigns and managing external vendors.

Good-to-Have:

• MBA or relevant postgraduate degree.
• Certification in Digital Marketing, Google Ads, or Analytics.
• Background in video production or creative scripting.
• Prior work experience in a consumer-tech or digital-first brand.
• Understanding of Hindi (oral and written) is a plus.

Why This Role?

This is a unique opportunity to grow your career by working on both brand building and performance-led social media in one of India's leading gaming companies. You'll get to work across multiple high-visibility products, build campaigns from the ground up, and gain holistic marketing experience alongside cross-functional teams.