Social Media Associate Manager

4 weeks ago

Mumbai, Maharashtra, India Nr Consulting Full time
Job Description

Responsibilities:

- Participating with the brainstorming, organization and development of social media opportunities
- Educating coworkers from other disciplines on our social media capabilities and experience
- Overseeing social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies
- Supervising and leading production resources on social media projects
- Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media
- Maintaining expertise on emerging social trends and technologies
- Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
- Recommend new strategies based on data and testing
- Experience in Audience research, audience building and ad creation
- Excellent knowledge of Instagram ads manager and other social media best practices
- Knowledge on responding to comments, compile campaigns and create content for Instagram
- Organize hypotheses and recommendations for enhancing campaign performance
- Understanding of Google Analytics and Google Tag Manager is a plus
- Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications

Requirements:

- 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies
- Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile

Platforms

- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
- Bachelors degree, MBA Marketing will be an added advantage
- Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities
- Excellent organization and time management skills to complete tasks on time.
- Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)
- Excellent analytical skills with ability to mine data to inform decisions

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