Product Marketing Manager

3 weeks ago

Pune, Maharashtra, India Icertis Full time
With unmatched technology and category-defining innovation, Icertis pushes the boundaries of what's possible with contract lifecycle management (CLM). The AI-powered, analyst-validated Icertis Contract Intelligence (ICI) platform turns contracts from static documents into strategic advantage by structuring and connecting the critical contract information that defines how an organization runs. Today, the world's most iconic brands and disruptive innovators trust Icertis to fully realize the intent of their combined 10 million contracts worth more than $1 trillion, in 40+ languages and 93 countries. Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destinationWe're excited to share our search for a Product Marketing Manager, who will continue to enable the innovation for the core Icertis product portfolio. The ideal candidate is a Product Marketing professional with a track record of bringing innovative B2B enterprise products to market with operating as the GTM strategists and connective tissue across Sales, Marketing, Product, and Customer teams. This professional will be passionate about a cloud/SaaS Platform and will have proven product marketing skills.You will have a significant role with a broad scope across the company. You will collaborate closely with Product Management, Sales, Marketing, Customers, Partners, and the Senior Management team. As Product Marketing Manager, you will grow our business by bringing new features to market through timely, compelling launch strategies, while crafting clear positioning and messaging that resonates with our target audience.

What you will do:

Drive positioning, messaging and create compelling content for the Icertis's new product launches and product enhancements. Act as a customer advocate in communicating the value proposition of Icertis product and specific features to the different personas we market to. Be a prolific content creator, both producing pieces individually and managing third parties to produce campaign content, presentations, technical white papers, blogs, and product demo videos. Create sales enablement content and drive internal sales enablement ensuring relevant stakeholders understand product functionality and pricing and how to position to potential prospects. Ensure successful product release & launch collateral as well as refine our ongoing marketing strategies and execution. Experience and ability to create Analysts brief and RFI responses. Analyze Market trends and lead the competitive intelligence for your product portfolio and ensure internal stakeholders have the appropriate training and content to effectively position Icertis against the competition.

Role Requirements:

Excellent execution and prioritization skills, able to manage complex projects in a fast-paced environment and regularly deliver on key milestones. Sales focused, business outcomes mindset with exacting attention to detail and a creative and open-minded approach to problem solving. Persuasive storyteller, with superior written, verbal, and visual communication skills Strong understanding of the B2B Enterprise SaaS market. Data insights and analytic skills—you must be able to understand the role digital marketing plays in product awareness and lead generation for your product suite. Experience, knowledge and/or understanding of product marketing within a consultative/ solution selling model. Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision and that can engage with the product team to get things done. Excellent interpersonal skills to deal professionally with executives and multiple teams across the globe. This role is part of the Icertis Product Marketing team and will report to the Director, Product Marketing.

What you will bring:

4 to 6+ years of product marketing experience in SaaS. Exceptional written and verbal communication skills. Experience with hands-on content development including product collateral, blogs, product demos, sales presentation material and other forms of content designed for external and internal consumption. Skilled storyteller who can craft compelling messages across personas and audiences. Experience with B2B product marketing and sales enablement. Proven success leading and executing development and product go-to-market plans for Enterprise customers. Exceptional analytical and strategic thinking abilities. Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments. Self-motivated and doesn't wait for prescriptive direction, capable of working in a fast-paced, dynamic environment. Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, both internal and external. Strong understanding of SaaS business models and product-led growth strategies. Deep technical product understanding with experience launching complex enterprise management and platform features.

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