Programmatic Buying

2 weeks ago

Salem, Tamil Nadu, India LS Digital Group Full time

We are looking for Account Manager/Group Head for Programmatic Buying - Mumbai/Bangalore /Gurgaon Location

Relevant Experience: 2 to 8 Years

Roles & Responsibilities

  1. Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
  2. Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
  3. Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
  4. Collaborating with other internal teams to get implementation of tracking mechanism completed
  5. Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
  6. Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
  7. Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
  8. Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
  9. Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
  10. Plan, execute and manage Programmatic Campaigns
  11. Understand Performance across Digital
  12. Preferably worked on Performance based campaigns

Primary Skill (Mandatory Skill)

  1. Programmatic Buying (Intermediate)
  2. Experience working on DV 360
  3. DV 360 Certified

Secondary Skill

  1. Google Campaign Manager (Intermediate)
  2. Marketing

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