Marketing Manager

2 weeks ago

Vadodara, Gujarat, India Phonon Communications Pvt Ltd Full time

Marketing Manager – Phonon

Location: Vadodara, India

Experience: 10+ years in B2B Marketing, preferably in SaaS, BFSI, Aviation, or IoT domains

Employment Type: Full-time

About Us:

Phonon is a leader in customer engagement automation, working with marquee brands in BFSI, Travel & Aviation, and Industry 4.0. As we expand into Defence and Embedded Engineering, we are looking for a Marketing Manager to drive strategic marketing initiatives, brand positioning, and lead generation.

Your Role:

As a Marketing Manager, you will be responsible for shaping our brand presence, generating high-quality leads, and positioning Phonon as a thought leader. You will work closely with Sales, Product, and Leadership to craft compelling marketing campaigns that drive business growth. You will also support pre-sales and solutioning efforts to help sales teams close deals effectively.

Key Responsibilities:

  • Marketing Strategy & Execution – Develop and execute marketing plans that align with business goals.
  • Lead Generation & Demand Generation – Implement performance-driven marketing campaigns, digital marketing, SEO/SEM, content marketing, and ABM strategies.
  • Brand Building & Positioning – Elevate Phonon's presence in BFSI, Aviation, and Industry 4.0 markets.
  • Content & Thought Leadership – Develop engaging content, case studies, and whitepapers to showcase Phonon's expertise.
  • Event Marketing & Partnerships – Represent Phonon at industry events, webinars, and conferences to drive engagement.
  • Product Marketing – Collaborate with Product and Sales teams to craft compelling messaging and go-to-market strategies.
  • Marketing Analytics & ROI Tracking – Measure, analyze, and optimize campaign performance using marketing analytics tools.
  • Presentation Design – Create compelling and visually engaging Google Slide presentations for pitches and internal strategy meetings.
  • Quantitative & Pricing Analysis – Strong ability to analyze data for pricing strategies, revenue optimization, and financial modeling.
  • Advanced Google Sheets User – Expert in Google Sheets with scripting and automation capabilities to optimize workflows.
  • Channel Partner Management – Develop and manage relationships with channel partners, resellers, and strategic alliances to expand market reach and drive revenue growth.
  • Pre-Sales & Solution Support – Assist the sales team in crafting proposals, solution documents, and presentations to help close deals. Provide domain expertise and consultative input during the sales cycle.

Key Performance Indicators (KPIs):

  • MQL Leads Generated – Track marketing-qualified leads (MQLs) by product category on a monthly basis.
  • Thought Leadership Content – Number of articles, how-to videos, case studies, and whitepapers created per quarter.
  • Brand Positioning on B2B Sites – Growth in ratings and reviews across platforms like Capterra, G2, Trustpilot, and Gartner Peer Insights.
  • SEO & Website Traffic Growth – Increase in organic website traffic and improved search rankings.
  • Marketing-Influenced Revenue – Contribution of marketing activities to the sales pipeline and revenue growth.
  • Channel Partner Success – Revenue generated through partnerships and reseller channels.

What We're Looking For:

  • Experience: 10+ years in B2B marketing, with a focus on digital marketing, content strategy, lead generation, and product positioning.
  • Industry Knowledge: Experience in SaaS, BFSI, Aviation, or IoT will be a strong plus.
  • Hands-on Expertise: Proficiency in SEO, SEM, Ads, Google Ads, and marketing automation tools.
  • Strong Storytelling & Communication: Ability to craft compelling narratives and value propositions.
  • Numbers-Driven & High Performance: Strong analytical mindset with a focus on measurable business outcomes.
  • Technical & Business Acumen: Preferably an engineer with an MBA, bringing a strategic mindset and execution capabilities.
  • Pre-Sales & Solutioning Support: Ability to work with sales teams to create compelling solution proposals and presentations.

Why Join Us?

  • Opportunity to work with leading brands in BFSI, Aviation, and Industry 4.0.
  • Be at the forefront of AI-driven customer engagement solutions.
  • Lead marketing for a fast-growing company expanding into Defence and Embedded Engineering.

Interested? Apply now or contact us to learn more.

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