Digital Strategy

Location: Mumbai (On-site)

Experience: 4+ years | Only agency experience candidates will be considered

Salary Range: INR 9 lpa to 12 lpa (Commensurate with Experience and Candidate Fit)

About the Role

We're looking for a smart, driven professional to join Ecultify as a Business Development & Digital Strategy Lead. This is a high-ownership role that sits at the intersection of strategy, growth, and client success — where you'll work closely with our founders to build relationships, craft solutions, and close business. You won't just pitch ideas — you'll co-create them. You won't just sell services — you'll shape the future of how brands connect.

Key Responsibilities

• Lead Recognition using AI Tools: Leverage AI-based tools and platforms to identify high-potential leads, analyze prospect behavior, and prioritize outreach efforts efficiently.
• Email Marketing Campaigns: Plan and execute strategic email marketing campaigns for lead nurturing, re-engagement, and conversion. Align messaging with client segments and sales funnel stages.
• Identify Growth Opportunities: Research market trends, competitor strategies, and industry gaps to uncover new business avenues.
• Client Relationship Management: Build strong, long-term relationships by deeply understanding client needs and delivering customized solutions.
• Campaign Ideation & Pitching: Collaborate with creative and strategy teams to develop compelling proposals and campaign concepts.
• Contract Negotiation: Lead the negotiation and closing process, ensuring win-win agreements that drive profitability and client value.
• Internal Coordination: Liaise with cross-functional teams to ensure smooth execution and delivery of projects post-sign-off.
• Performance Analysis: Track and report KPIs for business development efforts, using data to refine outreach and closing strategies.
• Trendspotting & Innovation: Stay ahead of digital marketing trends and recommend innovative ideas to enhance client offerings.
• Regional Expansion: Identify new markets and sectors with potential, and build tailored GTM strategies.
• Marketing & Communication Support: Assist in crafting client-facing decks, emailers, and communication flows that win attention and business.

Required Skills & Experience

• 4+ years in business development, sales, or client servicing — preferably at a marketing/digital agency or brand-side in a strategic role.
  • Hands-on experience with AI-powered lead generation tools, CRM systems, and email marketing automation platforms (e.g., HubSpot, Mailchimp, Lemlist, Apollo, Instantly.ai, etc.)
    • Strong communication and negotiation skills, with a passion for storytelling and creative thinking.
      • Proven track record of closing deals and growing client relationships.
        • Understanding of digital marketing and integrated campaign planning.
          • Bachelor's/Master's degree or PG Diploma in Marketing, Business, or related field.

Core Competencies

• Lead Generation & Sales Strategy
• Client Acquisition & Relationship Building
• Strategic Thinking & Problem Solving
• Market & Competitor Analysis
• Revenue Forecasting & Pipeline Management
• Presentation & Proposal Development

If you think you fit the description, please mail your CV to neha@ecultify.com with the following details:

Current CTC:

Expected CTC:

Notice Period:

Updated Resume

Company Info

Website: http://www.ecultify.com/ 

Address: Nand Bhavan Industrial Estate, A33, Mahakali Road, Andheri East- 400093