Director Of Marketing Operations

2 weeks ago

Industrial Area, India RateGain Full time

Role Overview The Director of Marketing Operations & Automation owns RateGain’s end-to-end marketing systems, automation, and orchestration layer. This role partners closely with Performance Marketing, SEO, Content, Product Marketing, Revenue Operations, Sales, and Web/CRO teams to ensure seamless customer journeys, clean data flow, accurate attribution, and scalable growth. You will lead marketing automation initiatives, build and optimize the martech stack, and deploy AI- and automation-driven workflows that improve efficiency, conversion, and pipeline impact. This role also leads RateGain’s Marketing Automation & AI Squad, focused on rapidly experimenting with AI and automation use cases and scaling what works across the funnel. This role will report into the VP of Growth Marketing. Key Responsibilities Own marketing automation, lifecycle design, lead routing, and attribution. Orchestrate tools and workflows across paid, organic, website, chat, email, and sales handoff. Partner with RevOps to ensure data integrity, lifecycle stages, and revenue reporting. Lead CRO-aligned automation across forms, chat, scheduling, and website journeys. Design, build, and optimize the marketing tech stack from scratch and at scale. Deploy automation and AI workflows using no-code/low-code platforms. Run fast PoCs, scale what works, and retire what doesn’t. Required Experience & Skills Expert-level Salesforce experience; strong experience with Pardot / Marketing Cloud Account Engagement (PowerDot). Proven experience setting up and optimizing a B2B SaaS marketing tech stack. Hands-on experience with Zapier, Make.Com, n8n. Experience with tools like Drift, Chili Piper, Qualified, Clay (or similar). Strong understanding of B2B funnels, attribution, and revenue operations. Qualifications 8–12 years of marketing experience with 5+ years in Marketing Ops / Automation roles. Ability to operate at both strategic and hands-on execution levels. Strong cross-functional collaboration and stakeholder management skills. Why This Role Own the marketing operations backbone of a global SaaS leader. High impact on pipeline, conversion, and scale. Opportunity to build AI-first, automation-driven growth systems. Core Role Keywords (Must-Have) Marketing Operations Marketing Automation RevOps / Revenue Operations Lifecycle Management Lead Routing & Scoring Funnel Attribution / Multi-touch Attribution B2B SaaS Marketing Go-to-Market Operations Tools (Strong Signals) Drift Chili Piper Qualified HubSpot (optional, bonus) Clay Salesforce / SFDC Pardot N8n Make.Com Google Analytics & Google Tag Manager 6Sense, Bamboobox, Demandbase Highperformr Attribution Tools (Dreamdata, HockeyStack, Bizible, Factors.Ai etc.)

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