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Asst. Category Manager

1 month ago

Gurugram, India MAISON D'​ AURAINE Full time

About the organization:MAISON D' AURAINE is a conglomerate with a portfolio of premium hair, beauty, and personal care brands. We started our journey in 2014 by partnering and launching "Gkhair" in India. Over the last 10 years, we have cemented our position as the leader in this category servicing 15000 salons across 300 cities of India. Gkhair, pH, & Keune are our three primary brands today but we are launching many more exciting products and brands this year. The company's detailed logistics footprint, automated business practices, round-the-clock service support, innovative marketing strategies, and in-depth research have helped it establish a leadership position in the industry. MAISON D' AURAINE strives to nurture hair and skin care business experts in the country by providing world-class education and services in collaboration with global trendsetters and artists.The company has also set up a state-of-the-art R&D and manufacturing facility in Gurgaon, India. This facility focuses on innovating the science behind beauty and curating homegrown brands for global markets. Sustainability and clean beauty are the key principles driving innovation and the development of new brands in the organization.The group also has a flourishing tech arm called "ALT Tech," where the dynamic and talented team of engineers and product owners develops new-age websites, digital commerce-focused marketplaces, Android and iOS apps, and ERP and CRM solutions for Beauty and other industries.Join us today to be a part of the New Age Beauty Revolution coming out of IndiaJob Overview:We're looking for an Assistant Category Manager who thrives on delivering exceptional experiences and shaping industry standards. If you're dedicated to transforming the beauty shopping experience and driven to exceed customer expectations, we invite you to bring your talents to our team. An excellent category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles.Roles and Responsibilities.Partner & Vendor Management- Build and nurture strong relationships with brand partners to drive collaboration opportunities and expand the brand's presence.- Negotiate commercial terms, partnerships, and agreements to ensure mutually beneficial outcomes that align with company goals.- Coordinate with brands to ensure product quality and availability, ensuring consistency across all platforms.Assortment Planning- Assist in creating and executing category merchandising strategies and buying plans that align with business objectives, customer preferences, and market trends.- Identify product gaps and launch innovative products that meet customer demand and & differentiate the offering in the market.Product Merchandising and Presentation:- Support the creation and maintenance of product listings, including product descriptions, images, and attributes, to ensure accuracy, consistency, and optimal presentation.- Implement merchandising strategies to maximize product visibility, cross-selling opportunities, and conversion rates across the online marketplace.Category Performance Management:- Analyze category performance metrics such as sales, margins, conversions, inventory turnover, and customer feedback to identify opportunities for improvement.- Track competitor activities and market trends to adjust strategies for business growth.Pricing and Promotions:- Analyze pricing, competitor strategies, and market trends to optimize pricing and promotions.- Support planning and execution of campaigns, discounts, and offers to drive sales and customer acquisition.Brand Performance Analysis and Reporting:- Track KPIs on brand awareness, customer perception, and sales performance.- Generate reports and dashboards to evaluate brand initiatives and campaigns.- Analyze data, provide insights, and recommend actions to optimize brand strategy.Brand Marketing and Campaign Management:- Plan and optimize multi-channel campaigns to increase brand awareness, customer acquisition, and engagement.- Work with marketing and creative teams to develop compelling brand assets (ads, social media, emails).- Monitor and analyze campaign performance, refining strategies to maximize ROI and meet business goalsRequirements.- 3-5 years of experience in Category management, marketing, or related roles, preferably within the e-commerce or consumer goods industry.- Proven track record of developing and executing successful brand strategies and marketing campaigns.- Strong creative and strategic thinking skills, with the ability to translate business objectives into actionable plans and initiatives.- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.- Analytical mindset with proficiency in data analysis and reporting tools.- Experience working with e-commerce platforms, digital marketing channels, and social media platforms.- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.