Executive-Distribution & SFA

About the Company -Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata . It has a fast growing network of over 500 distributors across the region. Rollick's product range includes a variety of ready to eat cups, sticks, cones, take home tubs and bulk packs. These products are available in more than 20,000 retail outlets and 600 pushcarts.

Rollick has a unique range of products catering to all tastes and preferences. Selling within a price range of Rs 5-50 for a single consumption pack, the aim is to be affordable by all.

Today, Rollick is present in 15 states and has plans to soon be available pan India.

website :

Interested candidate please share your resume

CTC Upto : 4 LPA Maximum

Role Summary

This role will support the successful rollout and adoption of sales and distribution applications. The ideal candidate will work closely with sales team, commercial team, and external vendors to ensure the application meets business objectives, is properly configured, and is effectively adopted by end-users. This role will focus on gathering business requirements, supporting system configuration, training users, and ensuring smooth implementation of DMS & SFA- Capture daily activity of sales team, Invoice Processing & Assets tracking at retailer. The role requires minimal travel for business purposes.

Job Responsibilities

• Project Implementation Support:
• Participate in planning, execution, and delivery of Sales Force Automation (SFA) and Distribution Management System (DMS) rollouts.
• Work with IT and business stakeholders (Sales Team & PMO) to define implementation scope, goals, and deliverables.
• Coordinate with software vendors or implementation partners.
• Business Requirements & Process Mapping:
• Gather and document business requirements from sales, logistics, and distribution teams.
• Assist in process mapping and gap analysis between existing workflows and new application features.
• Support the configuration and customization of applications to match business needs.
• Training & Change Management:
• Conduct user training sessions and create training materials/manuals.
• Support change management initiatives and act as a liaison between users and technical teams.
• Assist users during UAT (User Acceptance Testing) and collect feedback for improvements.
• System Support & Troubleshooting:
• Provide post-go-live support to ensure user issues are resolved quickly.
• Monitor system usage and escalate issues to relevant support teams.
• Help ensure data accuracy and integration between sales, inventory, and reporting tools.
• Reporting & Continuous Improvement:
• Track implementation KPIs, user adoption, and performance metrics.
• Suggest enhancements or process changes based on feedback and analytics.
• Ensure compliance with internal data standards and operational policies.
• MIS Making:
• Assist in the collection, analysis, and tracking of data to prepare reports & support decision-making for senior management, ensuring all data is up-to-date and aligned with departmental goals.
• Budget Tracking:
• Support the tracking of relevant budgets, ensuring that expenses are within the allocated budget, and providing timely updates to senior management for informed decision-making.

External Interfaces

Internal Interfaces

• Software vendors
• Distributors
• IT Team
• Finance Team
• Sales Team

Job Requirements

Educational Qualification and Experience

• Bachelor's degree in Computer Science, IT, or related field.
• Minimum 2-5 years of experience in implementing or supporting sales force or distribution applications.
• Experience in FMCG, Pharma, or Retail sectors is a plus.

Competencies

Technical

• CRM or SFA platforms like Botree, Field Assist, Recibo, Zoho or similar.
• Strong understanding of FMCG sales operations, order management, and/or supply chain processes.
• Experience with mobile sales apps and field salesforce tools.
• Knowledge of DMS or SFA systems and integration with sales/distribution platforms.
• Familiarity with project management tools (e.g., Jira, Trello, MS Project).
• Technical Documentation and Reporting

Behavioural

• Analytical Thinking and Problem-Solving
• Excellent communication, coordination, and problem-solving skills.
• Adaptability to Project Needs and Changing Requirements
• Collaboration and Cross-Functional Coordination
• Clear Communication for Project Alignment
• Time Management and Prioritization
• Accountability and Reliability in Project Delivery

KRA & KPI

• Project Delivery Timeliness
• % of DMS/SFA rollout milestones achieved on time
• Training / User Adoption
• % of users trained / % of users adoption
• Training feedback score
• Software Integration & Updates
• Implement new updates within timelines.
• Support & Troubleshooting
• Resolve issues promptly to minimize operational downtime.
• TAT for issue resolution
• SLA Maintenance
• Data Management & Reporting
• Capture data accurately for daily, weekly, and monthly reports.
• Perform regular audits and backups to preserve data integrity.
• No. of MIS reports submitted on time