Advertising Campaign Lead

6 days ago

Odhav, India Digivana Full time

About Digivana:Digivana is a fast-growing digital advertising agency helping brands achieve measurable growth through performance-driven campaigns. We specialize in programmatic media buying, in-app advertising, and multi-channel digital strategy. Our mission is to make digital marketing smarter, data-led, and impactful.Position Overview:We’re looking for a Campaign Manager who will be responsible for planning, launching, optimizing, and reporting on digital campaigns across various platforms. The ideal candidate has a strong analytical mindset, understands ad tech, and thrives in a fast-paced environment managing multiple clients and campaigns.Key Responsibilities:Manage end-to-end campaign execution across platforms (Meta, Google, Programmatic, Affiliate, and others).Work closely with clients and internal teams to understand campaign goals, audience, and KPIs.Set up and optimize campaigns to achieve desired ROI, CTR, and conversion metrics.Monitor daily campaign performance and troubleshoot issues like pacing, targeting, or tracking.Collaborate with creative and strategy teams for ad copy, creatives, and landing pages.Prepare regular performance reports and actionable insights for clients.Ensure campaign delivery within timelines, budgets, and quality parameters.Stay updated with digital marketing trends, new ad formats, and platform updates.Requirements:0–2 years of experience managing digital ad campaigns (agency or DSP experience preferred).Strong hands-on experience with Meta Ads Manager, Google Ads, and at least one Programmatic/DSP platform(e.G., DV360, The Trade Desk, or similar).Understanding of tracking tools (UTMs, pixels, MMPs like Appsflyer / Adjust).Excellent analytical and Excel/reporting skills.Strong communication and client-handling abilities.Ability to multitask and manage multiple campaigns simultaneously.Certification in Meta or Google Ads is a plus.What We Offer:A dynamic, startup-like environment with learning opportunities.Exposure to diverse clients and campaign types (B2B, B2C, App, and Performance).Competitive compensation based on experience.Growth-oriented role with leadership potential.

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