Real Estate Client Acquisition Lead

6 days ago

Thane, India Sugee Group Full time

Primary Purpose

The Sourcing Manager/Associates will be responsible for bringing in direct clients and expanding the broker/channel partner network to drive sales across luxury apartment, retail, and commercial projects in the MMR region. The role requires a deep local network, strong relationship-building skills, and a go-getter attitude to build and nurture a robust pipeline of both clients and CPs.


Key Activities (Critical activities of the job)

- Manager to lead and mentor a team of Sourcing Managers across site locations.

- Set daily, weekly, and monthly sourcing KPIs aligned with project sales goals

- Review team performance regularly and drive target achievement through structured planning

- Source potential homebuyers and investors for ongoing mandate projects across Thane.

- Build and manage a lead pipeline by tapping into investor circles, HNIs, and direct client sources

- Track quality of leads being generated and converted by the sourcing team & pre-sales team.

- Coordinate with on-site Sales team to drive walk-ins, presentations, and closures

- Build strong referral networks and partnerships with HNI wealth managers, corporates, and local influencers.

- Act as a lead generator for the on-site sales team by driving qualified walk-ins and site visits.

- Identify, approach, and onboard new channel partners, CP firms, and independent brokers across Mumbai, Thane & Navi Mumbai.

- Conduct CP onboarding sessions and share project briefings, commercials, and marketing collaterals.

- Strengthen relationships with IPCs and local brokers to ensure repeat site footfall and closures.

- Regularly engage with the CP network through broker meets, events, site visits, and incentive programs.

- Track and evaluate CP performance, resolve partner queries, and drive continued engagement.

- Ensure partners are well-informed on inventory, pricing, promotions, and project updates.

- Maintain a live tracker of sourced clients and channel partners onboarded, along with conversion metrics.

- Share daily/weekly updates with the leadership team on sourcing pipeline,, CP activity, and conversion ratios, and closures.

- Monitor competition channel activity and share market insights.

- Work closely with the Marketing and Sales teams for lead follow-ups and campaign inputs

- Ensure real-time updates are shared with the CPs regarding pricing, inventory, and offers


Expected Competencies/Personality Attributes:

- Strong channel partner network across MMR (especially Thane)

- Proven experience in client sourcing and broker engagement for real estate

- Excellent communication, negotiation, and interpersonal skills

- Local market knowledge of residential, retail & commercial real estate

- Self-starter with field sales DNA and high drive for targets

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