Product Marketing Manager

4 weeks ago

Kottayam, India AppVentory Full time

As a Product Marketing Manager, responsible for shaping how the world understands AppVentory’s value, transforming product capabilities into compelling stories that resonate with buyers. This role focuses on differentiated positioning, impactful GTM execution, and enabling sales teams with insight-rich material that accelerates revenue.What you will doPositioning & MessagingDefine value propositions, key messages, and differentiation for AppVentory and its features.Translate technical product details into customer-centric stories.Maintain consistent messaging across website, pitch decks, campaigns, and PR.Go-to-Market (GTM) ExecutionPartner with product and marketing teams for every new feature or release.Develop GTM plans — including positioning, launch assets, timelines, and success metrics.Coordinate cross-functionally to ensure smooth and impactful launches.Market & Customer InsightsConduct market intelligence — understand competitors, trends, and buyer personas.Identify pain points, use cases, and language that resonates with target audiences (advisors, tech providers, procurement teams, etc.).Share insights with product and leadership to guide roadmap and GTM decisions.Sales EnablementCreate and maintain sales collateral: decks, battlecards, case studies, comparison sheets, ROI Calculators, and one-pagers.Train sales and customer success teams on product messaging and objection handling.Build content that helps move prospects through the funnel.Product-Led ContentCreate engaging product content — demos, explainers, case studies, blogs, playbooksDrive content usage across campaigns and sales motions to support pipeline creationCustomer AdvocacyBuild and manage relationships with key customersDevelop references, testimonials, and success stories to strengthen credibility and proof pointsPerformance TrackingMonitor launch effectiveness, adoption metrics, and content engagementReport learnings and recommendations to continually refine the GTM strategyCross-Functional CollaborationWork closely with Growth Marketing to align product messaging to campaign initiativesPartner with Customer Success to enhance retention, upsell, and expansion opportunitiesWhat we expect4 - 9 years in B2B SaaS product marketing or equivalent strategic marketing roleStrong storyteller with a passion for translating complex products into clear buyer-focused narrativesExperience building sales enablement and GTM materials that drive measurable revenue impactAbility to perform competitive analysis and leverage insights to influence decisionsExcellent communication and project management skills with cross-functional ownershipHands-on and proactive mindset — thrives in a fast-paced, high-growth environmentApply here: https://forms.gle/o1MyUz9bVXqjgz7C9

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