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Manager RTM
4 weeks ago
At Heritage Foods Limited, our commitment is not just to deliver high-quality milk and milk products — but to ensure they reach millions of consumers fresh, healthy products and efficiently across urban, semi-urban, and rural India.
The Route to Market (RTM) Manager plays a crucial strategic and operational role, ensuring that products reach all sales channels/ consumers in the most efficient, cost-effective & profitable way.
Responsibilities
- Designing channel strategies to optimizing delivery models
- Improve distributor ROI & field force productivity
- Enable tech-driven execution (SFA, DMS, analytics)
- Optimize cost-to-serve & logistics efficiency
- Drive numeric & weighted distribution
- Territory & Market Mapping
- Track channel KPIs (volume, distribution, numeric/weighted reach by using Use tools like DMS, SFA, and BI dashboards)
- Cross-functional Collaboration
- Support implementation of tech tools like SFA (Sales Force Automation), DMS etc.,
- Train distributor teams and field force on RTM execution and tools
- New Market/Channel Development
Key Skills & Competencies
Strong analytical & strategic thinking
FMCG distribution knowledge
Tech-savvy (DMS, SFA, analytics tools)
Communication & stakeholder management
In-depth understanding of distribution models, rural-urban channel dynamics
Working knowledge of the Southern market landscape
Ability to balance strategic thinking with on-ground execution
Ideally in the age group of 35–40 years
Interested click below link and apply
https://forms.gle/oxNYtkh2HPYg2WeX7