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Manager RTM

4 weeks ago


Hyderabad, Telangana, India Heritage Foods Ltd. Full time

At Heritage Foods Limited, our commitment is not just to deliver high-quality milk and milk products — but to ensure they reach millions of consumers fresh, healthy products and efficiently across urban, semi-urban, and rural India.

The Route to Market (RTM) Manager plays a crucial strategic and operational role, ensuring that products reach all sales channels/ consumers in the most efficient, cost-effective & profitable way.

Responsibilities

  • Designing channel strategies to optimizing delivery models
  • Improve distributor ROI & field force productivity
  • Enable tech-driven execution (SFA, DMS, analytics)
  • Optimize cost-to-serve & logistics efficiency
  • Drive numeric & weighted distribution
  • Territory & Market Mapping
  • Track channel KPIs (volume, distribution, numeric/weighted reach by using Use tools like DMS, SFA, and BI dashboards)
  • Cross-functional Collaboration
  • Support implementation of tech tools like SFA (Sales Force Automation), DMS etc.,
  • Train distributor teams and field force on RTM execution and tools
  • New Market/Channel Development

Key Skills & Competencies

Strong analytical & strategic thinking

FMCG distribution knowledge

Tech-savvy (DMS, SFA, analytics tools)

Communication & stakeholder management

In-depth understanding of distribution models, rural-urban channel dynamics

Working knowledge of the Southern market landscape

Ability to balance strategic thinking with on-ground execution

Ideally in the age group of 35–40 years

Interested click below link and apply

https://forms.gle/oxNYtkh2HPYg2WeX7