Performance Management Specialist

2 weeks ago

New Delhi, India Womancart Full time

About Us: WomanCart is a leading women-centric D2C platform redefining everyday wellness, beauty, and personal care shopping. With a focus on delivering quality, affordability, and seamless digital experiences, we cater to the modern Indian woman who values convenience and choice. As a fast-growing brand, we’re committed to building a strong design-led foundation that connects emotionally and functionally with our users.


Working model: Onsite

Location: Model Town, New Delhi

Days: Monday - Saturday

Timings: 10:00 am - 7:00 pm

Experience: 5+ years

Budget: 8.40 to 9.60 LPA (depending on experience)


Role Overview: We’re looking for a Performance Marketing Specialist to drive WomanCart’s digital growth through impactful, data-led campaigns. This role demands strong expertise in both Google Ads and Meta Ads, hands-on e-commerce exposure, and proven success in handling large budgets. You’ll play a pivotal role in scaling our reach, driving conversions, and maximizing ROI across digital channels.


Key Responsibilities

Campaign Management & Delivery

  • Plan, execute, and optimize ad campaigns across Google and Meta platforms.
  • Manage spends of ₹20 lakh+ while ensuring strong ROI.
  • Monitor performance and adjust strategies for maximum efficiency.


Growth & Strategy

  • Scale customer acquisition and retention through targeted campaigns.
  • Experiment with creatives, formats, and audience strategies to unlock growth.
  • Align campaigns with business priorities, seasonal pushes, and product launches.


Collaboration & Reporting

  • Partner with design, product, and business teams for cohesive campaigns.
  • Deliver performance reports with insights and improvement plans.
  • Keep up with emerging trends, tools, and competitor strategies.


What We’re Looking For

  • Strong knowledge of Google Ads and Meta Ads.
  • Prior e-commerce experience is mandatory.
  • Preferred: Candidates from Nykaa, Myntra, Flipkart, Blinkit, Zepto (or similar brands).
  • Experience managing large-scale budgets (₹20 lakh+).
  • Analytical thinker with a growth-driven mindset.

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