Marketing Operations Manager

COMPANY OVERVIEW

BDx is Asia's fastest-growing data center platform, delivering colocation, build-to-suit, managed services, and interconnection solutions for hyperscalers, large enterprises, and AI customers. Operating across high-growth markets—including Indonesia, Hong Kong, Singapore, and Taiwan—BDx currently boasts 110+ MW of contracted capacity, with a land bank scalable up to 750 MW.

What sets BDx apart is our integration of AI-optimized infrastructure, energy-efficient design, and sovereign-grade compliance—enabling future-ready, sustainable operations. We go beyond traditional data centers by offering tailored solutions powered by renewable resources.

BDx is a portfolio company of I Squared Capital , a leading global infrastructure investor with a focus on digital infrastructure, energy, utilities, and transportation.

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ROLE SUMMARY

The Marketing Operations Manager is a key individual contributor responsible for driving the scalability, efficiency, and performance of BDx's global marketing operations. This role combines strategic thinking with hands-on execution across analytics, platforms, budget governance, lead management, and process optimization. The ideal candidate is data-driven, detail-oriented, and experienced in marketing systems, reporting, and cross-functional coordination.

DUTIES AND RESPONSIBILITIES

Operations & Analytics

• Manage all aspects of global and regional marketing operations
• Monitor marketing activities and performance metrics to ensure alignment with business goals
• Monitor and optimize marketing performance through KPI tracking and dashboards
• Analyze data to assess trends, campaign ROI, and sales funnel efficiency
• Deliver accurate, timely, and actionable reports to the marketing and leadership teams
• Maintain data integrity across CRM and marketing automation platforms

Platform & Process Management

• Manage and integrate marketing platforms: HubSpot, Salesforce (SFDC), SharePoint, OneDrive
• Oversee CRM hygiene, automation workflows, and lead routing
• Troubleshoot and resolve platform issues in collaboration with IT/Tech Ops
• Establish and enforce standard operating procedures and marketing best practices

Lead Management & Funnel Optimization

• Design, track, and optimize the lead lifecycle: from MQL to SQL
• Manage handoff processes between marketing and sales to ensure alignment
• Improve lead scoring, segmentation, and nurturing flows

Budgeting & Vendor Management

• Monitor and manage the central and regional marketing budgets
• Track cost-effectiveness of campaigns and events
• Liaise with and manage third-party vendors and agency partners

Events & Content Infrastructure

• Coordinate marketing operations for events, including post-event lead integration
• Manage internal asset libraries and external content management systems
• Ensure all marketing materials are on-brand and up-to-date
• Understanding of strategic brand management
• Understanding of digital marketing and analytics

QUALIFICATION & EXPERIENCE:

• Bachelor's degree in marketing, communications, or related field
• MBA or post-graduate certification in Marketing / Analytics is a plus
• Proven experience in B2B marketing operations or similar for 7+ years
• Data center, telecom, and other tech industry experience highly desirable
• Proficiency with Microsoft tools (MS-Office, OneDrive, Teams)
• Experience with marketing automation (preferably Hubspot) and Salesforce. Certification is a bonus
• Strong data analysis skills and proficiency in Excel, Google Analytics, and BI dashboards
• Experience in lead management, pipeline analytics, and campaign tracking
• Fluent in written English and strong presentation skills
• Exposure to APAC markets, data and reporting would be an advantage
• Detail-oriented, highly organized, and able to manage multiple stakeholders

COMPETENCY AND BEHAVIORAL SKILLS (Use "E" to denote Essential and "D" for Desirable)

E – Managing marketing budgets, calendaring, and operations

E – B2B technology industry experience

E - Ability to work to tight deadlines and produce good quality work

E - Able to multitask to manage multiple projects

E - Confident at presenting to executives and talking to vendors

E - Decisive, self-starter, fast-paced, and comfortable with a matrix organization

E - Strong quantitative skills with affinity for numbers

E - Strong verbal and written communication skills with good command of English

E - MS Office experience (Word, Excel, PowerPoint, Microsoft Projects, Outlook, Teams)

D – Certification in Hubspot, Salesforce, Microsoft Tools

D – Data center industry experience

D – Global exposure, with APAC concentration