Performance Marketer

2 weeks ago


Vadodara, India Funnele Full time

Job Description – Performance MarketerPackage: ₹5 LPALocation: RemoteExperience: 2+ yearsType: Full-TimeCompany DescriptionFunnele is a fast-growing, early-stage digital marketing startup helping brands scale using data-driven performance marketing. We work with clients across the USA, Canada, UK, and Australia — primarily eCommerce, Shopify, SaaS, and service businesses.We're a small but ambitious team, building a strong foundation. If you're someone who enjoys ownership, wants to grow with the company, and loves solving performance marketing challenges, you’ll fit right in. This role is for someone who wants to build, not just manage.About the RoleWe are looking for a Performance Marketer with proven experience in managing Google Ads, Meta Ads, and Ads especially for eCommerce and Shopify brands.You should be confident in handling multiple accounts, setting up tracking (GA4), optimizing for conversions, and working with international clients (especially the USA). As we scale, you will play a key role in shaping processes, campaign structures, and client strategies.Key Responsibilities:Plan, manage, and optimize Google Ads campaigns (Search, PMAX, Shopping, YouTube, Display).Run and scale Meta Ads campaigns for eCommerce & lead-gen funnels.Manage Ads for B2B and professional service clients.Create and manage Shopify-based paid campaigns with strong ROAS focus.Perform keyword and audience research using Google Keyword Planner, Meta tools, and third-party platforms.Set up tracking and analytics using GA4, GTM, pixels, custom events, and server-side tracking (preferred).Build weekly and monthly performance dashboards and provide insights.A/B test creatives, landing pages, and audience segments.Coordinate with creative and content teams for ad copy and visuals.Manage multiple client accounts with strong ownership and accountability.Stay updated with platform updates, tools, and industry trends.Requirements:Minimum 2 years experience in Google Ads & Meta Ads (must).Hands-on experience with eCommerce & Shopify campaigns.Experience running campaigns for USA-based clients (mandatory).Working knowledge of Ads (B2B targeting, lead gen).Strong understanding of GA4, attribution models, and tracking setup.Experience managing budgets ranging from $1,000–$20,000/month.Ability to juggle multiple campaigns at once with organized execution.Strong communication and reporting skills.Ability to work independently in a fast-paced startup environment.Good to have:Experience with TikTok Ads or Amazon AdsKnowledge of CRO, landing page optimizationExperience with Shopify apps, tracking tools, or pluginsFamiliarity with SEMrush, Ahrefs, or similar toolsWhy Join us? (Startup Advantage)Since we’re an early-stage startup, you get:High ownership — your work directly impacts the company's growthFast growth opportunities as we scaleLeadership exposure and the ability to shape future processesDirect work with USA & international clientsFlexible work environmentPotential performance-based increments & leadership rolesIf you're looking to grow fast, this is where you build your strongest experience.Who Should Apply:Marketers who love performance, analytics, and optimizationPeople who thrive in small teams and want more ownershipProfessionals who prefer impact over hierarchyCandidates who want to grow into senior positions quicklyHow to Apply:Send your resume updated with:Your top 3 campaign results (ROAS, CPA, or scaling examples)Platforms you’ve managedShopify & USA campaign experience summary


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