Conversion Specialist

1 day ago

Madurai, India OptiPhoenix Full time

Company DescriptionOptiPhoenix is one of the first Conversion Rate Optimization Agencies based in India. As market leaders in CRO, we help our clients increase their online revenue using CRO methodology. Our services include AB Testing, Mobile Optimization, Conversion Focused Redesign, Landing Page Optimization, and more.Role DescriptionThis is a full-time remote role for a Conversion Rate Optimizer (CRO). The CRO will be responsible for analyzing data, optimizing conversion rates, and implementing strategies to increase online revenue. The CRO will also be involved in web analytics and communication with other team members.QualificationsPrior experience of 1+ years of optimizing user experience that directly impacts revenue generated by the websitePrior experience in a customer-facing role or equivalent history of increasing customer satisfaction with excellent presentation skillAnalytical Skills and Data ConversionExcellent Communication skillsExperience in Conversion Optimization and Web AnalyticsKnowledge of CRO methodologies and best practicesExperience with AB Testing and Landing Page OptimizationProficient in relevant tools and platformsStrong problem-solving and decision-making abilitiesAbility to work independently and remotelyRelevant certifications or qualifications in CRO or related fieldsResponsibilities and DutiesUse qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rateEstablish a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design, and usability factors of highly converting web pages. To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales. Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms, and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas, and hypotheses, while implementing winning results.Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)Coordinate with developers, analysts, and researchers to drive projects forwardIf the above fits your experience and career goals, then we would be happy to hear from you What we offer in return is –5 Day workingFlexible working hoursFlexible work from home policyHealth InsuranceCompany-sponsored team outing and partiesCompany-sponsored lunch1 Company -sponsored Trip (once a year)1 company-sponsored courseNo dress codeEmployee of the Quarter Awards and Year AwardsFun-FridayGreat Learning and growth opportunitiesOpportunities to travel onsite (Australia US,UK,South Africa) to meet & work with clients personallyThe diverse and exciting client portfolio of internationally renowned brandsPlease mail your cv at rizak@optiphoenix.com skills

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