Customer Acquisition

Location: BangaloreAbout the TeamThe Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.What We Expect From YouResponsibilities:Growth hacking and Strategic thinking: First principles thinking to develop and execute comprehensive growth strategies with transformative potential for Navi’s core businesses. Design GTM of new products/features launches. Experiment with innovative approaches to unlock new growth leversOwnership: Drive and own growth goals for Navi’s businesses. Increase Users/Transactions/ AUM as well as positively impact customer experienceTeam management: Lead and mentor a high performing team of growth managersCustomer Lifecycle Management: Drive Acquisition, Retention and Reactivation charters. Lead efforts to acquire new users through channels like paid advertising (Google, Meta, Affiliates), content marketing, partnerships, and referrals. Own the success of outbound channels (PNs, Email, SMS, RCS, WhatsApp, In-app widgets) and other retention initiativesStakeholder management: Work closely with Analytics team to take data-driven decisions, with Design and Brand team to create high impact creatives, with Product and Business teams for GTM of new products/features launches and drive alignment on growth objectivesData backed approach: Analyze customer data and feedback to identify opportunities for improving customer satisfaction and engagement. Be the voice of the customer in the roomKey skills required:Must Have:7+ years experience across Growth marketing, Customer Lifecycle Management, Business, or Product roles with a very good grasp on analytics, customer understanding & contentGrowth-first thinking with a focus on achieving strategic objectives. Track record of driving growth at scaleHighly analytical and data-driven approachAdaptability to navigate the evolving marketing landscape and explore new trends and technologiesExceptional leadership, team management, collaboration and communication skillsAbility to thrive in a fast-paced environmentGood to Have:Experience in the BFSI industry or fintech startupsInside NaviWe are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach.Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’sfastest-growing financial services organisations. But we’re just getting startedOur CultureAt Navi, we’re a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you’re shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference.We’re guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.Com/our-values to see what drives us every day.If this feels like you, Navi is the place to grow, thrive and make a real impact.