Manager - Digital & Performance Marketing - SEO & Growth Domain
4 weeks ago
About the Role:.
We are looking for an experienced Digital & Performance Marketing Manager with a strong background in SEO, content strategy, and performance-driven digital marketing for the US Healthcare B2B market.
This individual contributor role requires expertise in managing large content-heavy websites, optimizing for organic growth, and executing data-driven marketing strategies.
If you have a proven track record in SEO, content marketing, and analytics-with experience in KPO, BPO, ITO, or US marketing-we want to hear from you.
Key Responsibilities:.
SEO & Website Optimization.
- Conduct in-depth SEO audits, technical optimization, and competitor analysis.
- Develop & execute strategies to improve keyword rankings, organic traffic, and conversions.
- Optimize on-page, technical, and off-page SEO for maximum visibility.
Content Strategy & Performance Marketing.
- Conduct keyword & competitor research to shape a data-driven content strategy.
- Align SEO efforts with lead generation & organic traffic growth.
- Manage on-page & off-page SEO (link building, outreach, and authority building).
Analytics & Performance Reporting:
- Track & report key metrics: organic traffic, keyword rankings, conversion rates.
- Utilize Google Analytics, Search Console, SEMrush, for insights & optimization.
- Provide data-driven recommendations for continuous & Stakeholder Management:
- Work closely with content, design, and development teams to align digital strategies.
- Effectively communicate performance insights to leadership.
Industry & Market Knowledge.
- Stay updated on B2B marketing trends in the US market space.
- Understand keyword research & content strategy.
Must-Have Experience & Skills:
- 5 to 8 years in SEO & performance marketing (B2B US market).
- Prior experience in KPO, BPO, ITO, or Healthcare marketing (RCM, provider services, etc.
- Proven ability to manage large content websites and drive organic growth.
- Expert in SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console).
- Strong analytical skills (Google Analytics, Tag Manager, HubSpot Marketing).
- Experience with WordPress CMS.
Soft Skills:.
Highly organized & detail-oriented (handling complex websites).
Ability to work independently and drive strategic initiatives.
Excellent communication & project management skills.
Work Environment & Location:.
Hybrid role - Work from our Gurugram office (3 days a week).
- US Central Time overlap required (partial/full as per business needs).
Why Join Us?.
Work on high-impact SEO & performance marketing projects.
Be part of a growing US Healthcare B2B organization.
Ownership-driven role with a direct impact on business growth.
Work in a fast-paced, global digital marketing environment.
Apply Now If you're ready to take your SEO & performance marketing expertise to the next level in the US healthcare B2B sector, we'd love to hear from you.
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