Digital & Performance Marketing Manager – B2B Healthcare (SEO & Growth)

2 weeks ago


Gurgaon, Haryana, India Neolytix Full time

About the Role: We are looking for an experienced Digital & Performance Marketing Manager with a strong background in SEO, content strategy, and performance-driven digital marketing for the US Healthcare B2B market .

This individual contributor role requires expertise in managing large content-heavy websites , optimizing for organic growth , and executing data-driven marketing strategies.

If you have a proven track record in SEO, content marketing, and analytics —with experience in KPO, BPO, ITO, or US marketing —we want to hear from you

Key Responsibilities: SEO & Website Optimization Conduct in-depth SEO audits, technical optimization, and competitor analysis Develop & execute strategies to improve keyword rankings, organic traffic, and conversions Optimize on-page, technical, and off-page SEO for maximum visibility Content Strategy & Performance Marketing Conduct keyword & competitor research to shape a data-driven content strategy Align SEO efforts with lead generation & organic traffic growth Manage on-page & off-page SEO (link building, outreach, and authority building) Analytics & Performance Reporting Track & report key metrics: organic traffic, keyword rankings, conversion rates Utilize Google Analytics, Search Console, SEMrush,  for insights & optimization Provide data-driven recommendations for continuous improvement Collaboration & Stakeholder Management Work closely with content, design, and development teams to align digital strategies Effectively communicate performance insights to leadership Industry & Market Knowledge Stay updated on B2B marketing trends in the US market space Understand  keyword research & content strategy Must-Have Experience & Skills: 5 to 8  years in SEO & performance marketing (B2B US market) Prior experience in KPO, BPO, ITO, or Healthcare marketing (RCM, provider services, etc.) Proven ability to manage large content websites and drive organic growth Expert in SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console) Strong analytical skills (Google Analytics, Tag Manager, HubSpot Marketing) Experience with WordPress CMS Soft Skills: Highly organized & detail-oriented (handling complex websites) Ability to work independently and drive strategic initiatives Excellent communication & project management skills Work Environment & Location: Hybrid role – Work from our Gurugram office (3 days a week) US Central Time overlap required (partial/full as per business needs) Why Join Us? Work on high-impact SEO & performance marketing projects Be part of a growing US Healthcare B2B organization Ownership-driven role with a direct impact on business growth Work in a fast-paced, global digital marketing environment Apply Now

If you're ready to take your SEO & performance marketing expertise to the next level in the US healthcare B2B sector , we'd love to hear from you

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