Associate Manager

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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This role is responsible to implement and supervise digital media activities for the assigned brands. As a representative of Dentsu, the personnel will aid its clients in delivering value for campaigns by means of conceptualization and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team.

Job Summary: As the Senior Business Director of Marketing Effectiveness, your role is integral to shaping our team's strategic direction, assuming full ownership of the overarching insights and analysis discipline within the dynamic market. Your expertise will be crucial in fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client's marketing objectives.

Job Title: Associate Manager

Years of experience: 3 - 5 years

Location: Bangalore

We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts. The ideal candidate will be responsible for driving the performance marketing strategy, overseeing campaign delivery, and ensuring client satisfaction through continuous performance optimization and operational excellence. This role acts as the primary point of contact for clients and plays a critical role in account planning, execution, and growth.

Key Responsibilities:

1. Strategy Development & Execution

· Partner with the PPC Director and clients to develop comprehensive performance marketing strategies aligned with business goals.

· Ensure campaigns are executed to plan, meet defined KPIs, and follow best practices across platforms (Google, Meta, Programmatic, etc.).

· Translate client objectives into actionable plans and performance roadmaps.

2. Campaign & Account Management

· Lead the day-to-day execution of campaigns including planning, optimization, reporting, and performance tracking.

· Maintain accountability for on-time, in-budget delivery of all campaign activities.

· Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency.

3. Client Communication & Relationship Management

· Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.

· Lead weekly and monthly client meetings, performance reviews, and strategic planning sessions.

· Build and sustain strong client relationships through proactive communication and delivery excellence.

4. Cross-Functional Collaboration

· Work closely with Account Directors to identify and drive account growth opportunities.

· Collaborate with Client Servicing and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment and integrated delivery.

· Share insights and learnings across teams to drive innovation and elevate digital performance maturity.

5. Reporting & Insights

· Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement.

· Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.

Required Skills & Qualifications:

· 3–5 years of hands-on experience in performance marketing with a strong background in Paid Search, Paid Social, and/or Programmatic.

· Proven track record of driving measurable results and successfully managing client accounts.

· Strong communication and client-facing skills with experience presenting to senior stakeholders.

· Expertise in tools such as Google Ads, Meta Ads Manager, Google Analytics, and campaign management platforms (e.g., SA360, DV360).

· Excellent problem-solving, analytical thinking, and project management abilities.

· Ability to mentor junior team members and coordinate cross-functional collaboration.

Preferred Qualifications:

· Bachelor's degree in Marketing, Business, Communications, or a related field.

· Certifications in Google Ads, Meta Blueprint, or other media platforms.

· Prior experience in a media agency or digital consultancy.

To apply, pls apply here as well as send us your updated CV and Folio mentioning the below details to (so we are able to process your candidature faster):

Email subject: Ref: LinkedIn – Associate Manager (Performance Marketing)

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Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.

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Working with us (Our Culture & Ethos)

Joining dentsu international, you'll join a team of 66,000 driven, talented & gifted individuals who work in functions across Media, Creative, Customer experience management & Shared Services. Here, they collaborate every day to write inspiring stories of growth & learning, audacious innovation & dreams that they turn into reality..having a lot of fun as they do that It is a place of incredible spirit, drive & growth

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So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.