Influencer Marketing Coordinator

3 days ago

Industrial Area, India DIRTS Full time

Job Title: Influencer Marketing Coordinator (Instagram-Focused) Location: In-office (Noida) Experience: Minimum 6 months in Influencer Marketing / Brand Collaborations Joining: ImmediateAbout this RoleWe’re looking for a hands-on, execution-focused Influencer Marketing Coordinator (not a manager role) who lives on Instagram, understands creator culture, and can independently find, negotiate, and manage influencers for our brand campaigns.You’ll be the bridge between influencers and our marketing/creative team – handling everything from first contact to closing, raw footage collection, and final deliverables on deadline.Key ResponsibilitiesInfluencer Discovery & OutreachIdentify and shortlist relevant influencers/creators for campaigns (Instagram first; others as needed).Actively search using hashtags, niche pages, reels, and tools to find fresh, relevant creators.Initiate contact and build strong, long-term relationships with influencers and their managers.Negotiation & PartnershipsNegotiate deliverables, timelines, and commercials for barter / paid / partnership ads.Close partnership ads deals (UGC videos, review content, whitelisting/paid partnership ads, etc.).Ensure clear communication of expectations, briefs, and usage rights (content usage for ads, website, etc.).Content & Raw Footage ManagementCoordinate with influencers to get raw footages, final content files, and required reshoots on time.Share briefs and references from the marketing team and make sure influencers follow them.Organise and hand over all content neatly to the creative / marketing team for editing and ad usage.Campaign Execution & CoordinationTrack deliverables against timelines and ensure everything is done as per campaign deadline.Coordinate internally with the marketing, performance, and creative teams so campaigns run smoothly.Maintain a proper database / tracker of influencers, negotiations, and campaign status.Performance Tracking & ReportingTrack influencer content performance (views, engagement, swipe-ups, link clicks, etc.).Share regular reports, insights, and feedback with the marketing team.Suggest which influencers to reuse, scale, or drop based on performance.Trend MonitoringStay active on Instagram daily to catch trends, hooks, formats, and viral styles.Share ideas with the team on how creators’ content styles can be adapted for our brand.RequirementsBachelor’s degree in Marketing, Communications, or related field (preferred, not mandatory if skills are strong).Minimum 6 months of experience in influencer marketing, brand collaborations, or social media management.Strong internship / freelance experience in influencer coordination will also be considered.Practical understanding of how to find, shortlist, and reach out to influencers (not just theory)Strong communication, negotiation, and coordination skills.Comfortable handling multiple influencers and deadlines at the same time.Good with Google Sheets/Excel for maintaining influencer databases & reports.Must be based in or near Noida or willing to relocate.Immediate joiners preferred.

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