Integrated Marketing Manager

3 days ago

Industrial Area, India YesMadam Full time

Senior Marketing Manager (Online & Offline) – Skincare D2CLocation: Sector 63, NoidaAbout the Job:We are looking for a creative, strategic, and execution-driven Marketing Manager to lead marketing communication, brand visibility, and activation campaigns for our skincare D2C brand. This role requiressomeone who has hands-on experience in executing offline and online brand activations in the beauty & skincare market, strong presentation and ideation skills, and the ability to shape cohesive brand storytelling across touchpoints.Responsibilities● Build and execute 360° marketing communication strategies for the brand across digital, social,and offline channels.● Maintain and strengthen the brand’s tone, identity, and visual language across allcommunication.● Plan and execute offline brand activations, events, workshops, sampling drives, pop-ups, andexperiential campaigns.● Online marketing activations, including campaign narratives, influencer-led promotions,digital collaborations, and product launch strategies.● Collaborate with internal teams (creative, product, social, performance, video) to ensurecohesive storytelling and campaign alignment.● Track competitor activities and identify opportunities to differentiate and elevate brandpositioning.● Build and maintain strong relationships with influencers, creators, media partners, beautywriters, and PR stakeholders.● Ensure consistent and high-quality brand coverage across social, digital PR, collaborations, andinfluencer channels..● Create strong presentations, pitch decks, and brand communication documents for launchesand partnerships.● Ideate and develop impactful marketing ideas that drive visibility, engagement, and brand love.● Monitor campaign performance, gather insights, and optimize communication strategies forbetter reach and results.● Manage marketing budgets for activations, PR, and campaigns to ensure efficient andhigh-impact execution.What You Should Bring● 6-8 years of experience in marketing, brand communication, or PR — preferably within beauty,skincare, lifestyle, or D2C categories.● Proven experience executing offline and online brand activation campaigns end-to-end.● Strong communication, writing, and presentation skills — comfortable building compellingcampaign decks.● Creative mindset with excellent ideation ability and a refined eye for brand aesthetics.● Ability to work on both strategy and hands-on execution.● Strong relationship-building skills with influencers, creators, agencies, and media partners.● Leadership qualities and experience managing stakeholders and cross-functional teams.● A proactive, curious, agile mindset — someone who enjoys experimenting and staying ahead ofmarket trends.

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