Head of Brand and Marketing Initiatives

Role: Senior Manager / Associate General Manager – Sales and MarketingLocation: NoidaMAX HEALTHCARE OVERVIEW:Max Healthcare Institute Limited (MHIL), founded in 2000, is one of India’s largest private hospital chains with 22+ healthcare facilities. Being the India's most valuable listed healthcare organisations, we have driven innovation and excellence in healthcare for 25 years. With a workforce of 35,000+, including 5,000+ clinicians and 12,000 nurses/paramedics, we deliver advanced care across key locations including Delhi NCR (Saket, Patparganj, Vaishali, Rajendra Place, Shalimar Bagh, Dwarka, Gurugram, Panchsheel Park, Noida, Lajpat Nagar, Bulandshahr), Mumbai, Mohali, Bathinda, Dehradun, Lucknow, and Nagpur.We also operate Max@ Home–among India’s largest healthcare-at-home services in 12 cities–and Max Lab, offering 2,700+ tests in 50+ cities across North India.ABOUT THE ROLE: We are seeking a dynamic, creatively strong, and execution-driven marketing leader to oversee Brand Management, International Social Media, and Studio Operations for Max Healthcare. The ideal candidate will bring a strong creative bent of mind, robust ATL/BTL campaign experience, and proven ability to manage teams and cross-functional stakeholders across domestic and international markets.This role requires a strategic thinker who can conceptualise and deliver impactful brand initiatives while ensuring seamless collaboration with internal and external stakeholders to execute high-quality campaigns.ROLES AND RESPONSIBILITIESBrand Management & Campaign LeadershipPlan, manage, and optimise multi-channel marketing campaigns spanning ATL, BTL, and Activations.Lead end-to-end campaign development including strategy, creative conceptualisation, media planning, execution, and post-campaign evaluation.Collaborate with internal teams and external agency partners to create compelling integrated campaigns aligned to business goals and brand positioning.Identify and execute high-impact visibility and awareness building initiatives across regions.Stay updated on emerging trends in healthcare marketing, digital innovation, global audience behaviour, and international patient preferences.International Social Media OperationsLead social media strategy and execution for all international markets, including content direction, multilingual content, monthly calendars, influencer collaborations, and engagement frameworks.Oversee international digital platforms (Instagram, Facebook, YouTube, region-specific channels) ensuring strong local relevance with global consistency.Use analytics and insights to continuously enhance content performance, reach, and engagement.Monitor key marketing KPIs, campaign ROIs, and social media metrics to drive continuous improvement and optimise performance.Studio Operations & Content ProductionEstablish and streamline SOPs for content planning, workflow management, approvals, and production in internal design studio.Ensure delivery of high-quality content by internal design studio team that meets campaign and brand objectives. Stakeholder & Team ManagementManage and collaborate closely with internal stakeholders including unit marketing leads, cross-functional teams, and senior leadership.Lead team member directly reporting into this role, and build relationships with creative, digital, media, and production agencies to ensure high-quality and timely execution.Work on campaign plans, performance dashboards, and brand strategies to be presented to business heads and senior leadership teams.QUALIFICATIONS AND REQUIREMENTSBachelor’s degree in Marketing, Mass Communication, Business Administration, Media Studies, or related field.MBA/PGDM in Marketing from a reputed institute preferred.8–12 years of relevant experience in brand management, digital/social media, and integrated campaign execution.Experience in the healthcare/hospital/pharma sector preferred but not mandatory.Strong experience in ATL/BTL marketing, content production, integrated campaign management, and stakeholder collaboration.Demonstrated ability to lead creative development end-to-end with strong communication, leadership, and project management skills.Strong analytical ability with proficiency in interpreting digital and campaign performance metrics.Ability to manage multiple projects simultaneously in a fast-paced environment.