Brand Communications Strategist

1 week ago

Industrial Area, India Oswaal Books Full time

Location: Noida Sec-142Work Setup: On-siteKey Responsibilities: - Press Relations & Media Outreacho Draft, edit, and disseminate press releases, media statements, and authored articles.o Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, andbroadcast platforms.o Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements. - Digital Brand Integrationso Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).o Collaborate with content creators, influencers, and web series/production teams for subtle and effective brandplacements. - Production House & Agency Collaborationo Build and maintain strong networks with key production houses, digital content studios, and creative agencies.o Pitch brand partnership ideas that can be embedded within entertainment or educational content. - Content Creation & Editorialo Write compelling authored articles, speeches, op-eds, and talking points for leadership.o Manage and edit communication materials to maintain a consistent brand voice. - Celebrity Managemento Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.o Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives. - Strategic PR Planning & Executiono Design and execute proactive PR strategies aligned with business goals.o Track media trends, monitor brand reputation, and provide timely PR solutions during crises. - Event & Campaign PRo Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.o Secure pre-event and post-event coverage across relevant media channels.Key Requirements: - 1-3 years of proven experience in PR, Candidate from PR agency will get an advantage. - Strong network with journalists, editors, influencers, and media professionals. - Hands-on experience in digital PR and influencer marketing. - Excellent written and spoken communication skills. - Ability to independently draft press materials, authored articles, and campaign content. - Familiarity with production houses and integration formats for YouTube, OTT, and social media. - Experience in celebrity coordination and talent management is a strong plus. - Highly organized, proactive, and detail-oriented.Preferred Qualifications: - Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field. - PR agency background or prior experience managing PR for consumer-facing brands is advantageous. - A strong portfolio of media coverage and past PR campaigns.Please note that this role requires a 6-day working schedule

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