Go-to-Market Manager

3 weeks ago

Mangalore, Karnataka, India Scale Shift Ventures Full time
About Us

We're scaling fast and building innovative SaaS tools designed to solve real world challenges. As we prepare to launch, we're looking for a confident and strategic Go-to-Market (GTM) Manager who can take our products to market with impact. You'll be at the center of our growth story, shaping how we position, launch, and drive adoption across industries.

Role Overview

As our GTM Manager, you will own and execute the strategy to launch our SaaS products successfully. You will collaborate across product, marketing, sales, and customer success to drive alignment, define messaging, establish positioning, and ensure data informed execution from ideation to launch and beyond.

Key Responsibilities
  • Market & Customer Research: Conduct in depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging: Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning: Develop and own a robust GTM roadmap, detailing timelines, launches, stakeholders, budgets, and KPIs.
  • Cross Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize GTM effectiveness.
  • Customer & Competitive Insights: Continuously gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.
What You Bring
  • 3+ years of experience in GTM, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data driven decision making skills.
  • Excellent project management capabilities, timely, detail oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.
Why Join Us
  • Play a pivotal role in shaping the successful launch of innovative SaaS tools.
  • Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • Collaborate with a passionate team committed to creativity, excellence, and impact.

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