Social Media Engagement Director

2 hours ago

Kolkata, India Talent Corner HR Services Pvt Ltd Full time

Position - Social Media Team LeadLocation - KolkataExperience - 2 Year +Salary Range - Upto 30 kJob Summary:As a Social Media Team Lead, you will be responsible for handling the team and overseeingthe execution of social media strategies. You will analyze social media metrics and createactionable insights to drive growth and engagement. Your expertise in contentdevelopment, creative conceptualization, and campaign planning will ensure the success ofall social media efforts across Facebook, Instagram, Youtube, LinkedIn & PinterestResponsibilities:1. Team Management: Lead and manage a team of social media executives to ensuretimely and efficient execution of campaigns.2. Actionable Insights: Create actionable insights from social media metrics (Facebook,Instagram,Youtube & LinkedIn) and data to drive growth and engagement.3. Content Strategy: Use your content development expertise to conceptualize and planresult-oriented social media campaigns.4. Content Calendar: Develop content calendars and topic frameworks, ensuringconsistent content updates across relevant social channels.5. Metrics Definition: Define and track the most important social media metrics tomeasure success.6. Content Management: Manage and oversee all social media content across Facebookand Instagram, ensuring consistency and quality.7. Campaign Performance: Measure the success of social media campaigns and report ontheir effectiveness in achieving goals.8. Trends & Technologies: Stay up to date with the latest social media trends, bestpractices, and technologies.9. Social Listening Tools: Use social media listening tools to monitor brand mentions,trends, and audience sentiment.10. Collaboration: Work with copywriters and designers to ensure content is bothinformative and visually appealing.11. Cross-functional Collaboration: Collaborate with Marketing, Sales, and ProductDevelopment teams to align social media strategies with business goals.12. Client Consultation: Consult with clients to understand their social marketing objectivesand ensure their goals are met. Manage day-to-day communications, including emailsand phone calls with clients.Skills Required: Strong verbal and written communication skills in English, with conversationalproficiency in Bengali and Hindi. Tech-savvy and AI-savvy to leverage the latest tools and technologies in social mediamarketing. Proven experience in team handling and managing social media campaigns effectively. Ability to develop creative content strategies and analyze performance data.Qualification:Graduate or Post-graduate in any discipline.Please connect - Alpesh Shah - Whatsapp - 9764003426 - alpesh.shah@talentcorner.in

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