Area General Manager

4 weeks ago

Mumbai, India Livspace Full time

Job Description

The Area General Manager (AGM) will play a pivotal role in expanding Livspace's franchise network across designated regions. The AGM will be responsible for identifying potential cities, strategizing franchise expansion and ensuring successful onboarding of franchise partners. This role requires a proactive individual who can lead, guide and train team members while building and nurturing relationships with potential franchise partners.


  • 6-8 years of experience in business development, franchise operations, or sales.
  • Bachelor’s Degree in Business, Marketing, or a related field (MBA preferred).
  • Proven track record in lead generation, partner onboarding, and target achievement.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and interpersonal abilities.
  • Willingness to travel extensively to meet prospects and explore new markets.

Roles & Responsibilities

1. Market Identification & Strategy:

  • Collaborate with the regional manager to identify high-potential cities for Livspace franchise expansion.
  • Conduct detailed market research to analyse building material data and identify key growth opportunities.

2 . Team Management & Collaboration:

  • Manage & work closely with assigned team members to collect, analyse & call leads from potential areas.
  • Provide guidance, training, and support to ensure alignment with Livspace’s franchise selection criteria.

3. Lead Generation & Meetings:

  • Scrutinize and shortlist the potential franchise profiles that align with Livspace’s standards.
  • Oversee the scheduling and alignment of meetings with interested prospects in target areas.

4. Area Visits & Prospect Engagement:

  • Plan & execute weekly visits to potential franchise areas to understand market dynamics & strengthen connections.
  • Personally pitch Livspace’s franchise model to prospective partners, generating interest & driving conversions.

5. Franchise Conversion & Onboarding:

  • Facilitate the onboarding process by converting the right profiles into Livspace franchise partners.
  • Ensure all necessary steps are completed to make new franchises operational and live within set timelines.

6. Performance Management:

  • Achieve franchise onboarding targets and ensure KPIs are met consistently.
  • Regularly monitor progress and take corrective actions to address any challenges in franchise conversion.

Key Result Areas (KRAs):

  • Successful onboarding of new franchise partners.
  • Meeting and exceeding franchise onboarding targets.
  • Ensuring timely completion of franchise operational setup.

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