
Brand Executive
4 weeks ago
Brand Executive- Job Description
As Brand Executive you will execute brand strategies and campaigns, ensuring smooth coordination among internal teams, external stakeholders, and agencies.
Responsibilities:
Campaign Management:
● Coordinate with internal teams and external agencies to execute campaigns, ensuring timelines and deliverables are met.
● Work with teams to drive closures on aspects like artworks, adaptations, in-store activations etc.
Brand Communication:
● Assist in the creation and delivery of brand communication requirements across all teams like SMS campaigns, radio announcers, and new store launch communication.
● Work closely with retail marketing and digital marketing teams to analyze creative requirements and provide solutions for dimensions and formats.
● Ensure all communication materials align with the brand's tone, guidelines, and positioning.
Stakeholder Collaboration:
● Coordinate with internal and external teams on smooth vendor onboarding, payments & PO processes.
● Liaise with store teams to ensure timely preparation and dispatch of PR packages for journalists and influencers.
Market Research & Insights:
● Conduct basic competitor analysis and industry research to identify trends and consumer insights.
● Share findings to improve brand strategies and campaign effectiveness.
Project Management:
● Maintain and update project timelines, task trackers, and campaign calendars.
● Coordinate with teams to meet tight deadlines and ensure seamless
task delivery.
Candidate Profile
● Bachelor's degree in marketing, business, or a related field.
● Minimum of 2-4 years of experience in branding.
● Have a strong understanding of brand communication, campaign coordination
● Ability to align deliverables with the brand's tone and positioning.
● Strong project management with attention to detail.
● Ability to work collaboratively with cross-functional teams and external agencies.
● Have passion for staying informed on industry trends and continuously learning and improving.
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