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Executive Brand Strategist

3 weeks ago

Bengaluru, Karnataka, India beBeeBrand Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Senior Brand Experience Manager

Job Description:

We are seeking a seasoned professional to drive our offline brand experience and marketing efforts. The ideal candidate will possess a strong understanding of branding execution, vendor coordination, and operations alignment.

This role will focus on ensuring consistent branding across all offline touchpoints, from bus branding to lounges, hoardings, and on-ground marketing activations. The candidate will work closely with vendors, manage operations alignment, and drive visibility mechanisms to ensure the brand experience is consistently executed across locations.

Responsibilities:

  • Branding Standardization & Implementation:
    • Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
    • Develop branding guidelines for offline touchpoints and ensure compliance across all Zingbus assets.
    • Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
    • Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
    • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
  • Vendor & Operations Coordination:
    • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
    • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
    • Regularly audit and assess branding quality and maintenance in buses and physical locations.
  • Offline Marketing & Activations:
    • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
    • Identify and execute on-ground branding opportunities to enhance Zingbus' presence across cities.
    • Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
    • Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

Requirements:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.

Benefits:

  • Opportunity to work on exciting offline marketing initiatives.
  • Chance to collaborate with cross-functional teams.
  • Professional growth and development opportunities.