Social Media Manager

9 hours ago

Odhav, India Anti Label Full time

About Anti Label:


We’re a fast-growing, Ahmedabad-based D2C apparel brand known for premium basics (polos, round-necks, Henley's) with a clean, product-first aesthetic. If you live on Instagram/Twitter/LinkedIn, love turning ideas into scroll-stoppers, and can own growth end-to-end..Let’s talk.


What you’ll do:


  • Own the content calendar across Instagram, Twitter (X), and LinkedIn;
    plan weekly themes, shoots, captions, hooks, and CTAs.
  • Produce and publish high-quality reels, carousels, and stories;
    coordinate shoots (models, locations, props), and manage edits.
  • Lead community & creator programs: reply to DMs/comments, seed UGC, manage micro-influencers, track deliverables.
  • Run social launches for new colours/drops;
    craft countdowns, teasers, reveal assets, and post-launch recaps.
  • Track metrics (reach, saves, ER, CTR, sessions) and iterate;
    present weekly dashboards & insights.
  • Partner with performance marketing for ad-ready creatives and with the website team for on-site banners/UX.
  • Guard brand voice: minimalist, proof-led, transparent, no fluff.


Must-haves:


  • 0-3 years in social for a D2C/fashion/consumer brand.
  • A strong portfolio: 5+ reels, 3+ carousels, at least 1 campaign case study with numbers.
  • Hands-on with mobile video, CapCut/Premiere, Lightroom/Photoshop, and scheduling tools (Meta Suite, Buffer, etc.).
  • Comfort with analytics and A/B testing;
    basic understanding of paid social.
  • Excellent written English;
    bonus if you can write simple, clear Hindi/Gujarati.


Nice-to-have:


  • Experience with product flat-lays, studio lighting, and on-model shoots.
  • UGC/influencer management and contract basics.
  • Shopify basics for swapping banners/creative.

Role details:


  • Type: Full-time, on-site (Ahmedabad) with frequent shoots.
  • Compensation: ₹3-5 LPA + performance bonus
  • Perks: Product credits, shoot allowances, learning budget, fast-track growth.

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