Innovation Manager

Innovation Manager – Beauty & Personal Care at MARS Cosmetics :

Job Title : Innovation Manager – Beauty & Personal Care

Location : Delhi, India

Department : New Product Development (NPD) & Innovation

Experience : 5–10 years (preferably in BPC, FMCG, or D2C sectors)

About MARS Cosmetics

MARS Cosmetics is a new-age beauty brand reshaping the Indian cosmetics landscape with affordable, high-performance, and trend-led products. As we scale from ₹300 Cr to ₹1000 Cr in revenue, we're investing heavily in innovation to unlock new categories, formulations, and consumer experiences. We're looking for a passionate and proactive Innovation Manager to help us lead this transformation.

Role Overview

As the Innovation Manager , you will be responsible for end-to-end innovation strategy , product ideation , and development across makeup, skincare, and personal care verticals. This is a high-impact role that bridges trend forecasting, consumer insight, technical formulation, and GTM planning.

Key Responsibilities

Consumer-Centric Innovation

• Conduct consumer research, trend scouting (domestic and global), and gap analysis to identify whitespace opportunities
• Translate macro/micro trends and insights into actionable product concepts

Product Ideation & Concept Development

• Lead product ideation sessions and co-develop briefs for new innovations in makeup, skincare, haircare, and beyond
• Work closely with R&D, labs, and suppliers to bring formulations to life

Packaging & Claims Development

• Collaborate with packaging, regulatory, and design teams to finalize formats, aesthetics, and USPs
• Define performance benchmarks, claims, and validation protocols

NPD & Launch Calendar Management

• Manage the product development lifecycle from brief to launch
• Ensure innovation timelines, cost targets, and quality benchmarks are met

Cross-Functional Leadership

• Act as the innovation hub connecting R&D, marketing, design, supply chain, and external partners
• Drive alignment on innovation pipeline, testing, and commercial feasibility

Trend Mapping & Global Benchmarking

• Maintain a pulse on global launches, ingredient trends, indie brand innovation, and sustainable beauty practices

Post-Launch Analysis

• Collaborate with analytics and marketing teams to evaluate product performance, consumer feedback, and iterate future pipelines

Required Qualifications & Skills

• 5–10 years of experience in beauty innovation, R&D, product development, or brand innovation roles
• Deep understanding of the beauty & personal care landscape , especially color cosmetics, skincare, or D2C beauty
• Strong grasp of consumer insight, trend analysis, and formulation basics
• Excellent project management and organizational skills
• Strong collaboration and communication abilities
• Passion for beauty, creativity, and pushing boundaries
• Education: B.Tech / B.Pharm / Cosmetology / MBA (optional) with relevant BPC innovation experience

Preferred Tools & Knowledge

• Familiarity with ingredient decks, INCI lists, claim substantiation processes
• Awareness of clean beauty, sustainability, and regulatory guidelines (BIS/FDA/PCPNDT etc.)
• Exposure to global BPC trends via tools like WGSN, Mintel, Beautystreams, etc.

Why Join MARS Cosmetics?

• Work at the forefront of beauty innovation in one of India's most exciting and fastest-growing beauty brands
• End-to-end ownership of category-defining product launches
• Creative freedom + structured growth + passionate team
• Drive real consumer impact and be part of a ₹1000 Cr growth story

To Apply:

Send your CV and a short note on "One product idea MARS should launch next, and why" to