Assistant Manager – Linkedin Lead Generation

1 day ago


Gurugram, India Radical Minds Technologies Pvt. Ltd. Full time

Location: Gurgaon Department: Performance Marketing / Growth Apply: Immediate Joiner Only Experience: 3–5 YearsWe are looking for an experienced Assistant Manager – LinkedIn Lead Generation (Paid Ads) to lead and execute high-performance LinkedIn advertising campaigns that consistently generate qualified B2B leads and fuel our sales pipeline. This role requires deep expertise in LinkedIn Ads, targeting, ABM-style segmentation, and continuous optimization to deliver strong ROI.LinkedIn Paid Lead Generation· Plan, launch, and manage end-to-end LinkedIn Paid campaigns (Sponsored Content, Lead Gen Forms, Message Ads, Dynamic & Text Ads).· Build and optimize high-intent audience segments using LinkedIn Campaign Manager, Sales Navigator, and CRM insights.· Own budgets, bidding, pacing, and daily campaign performance monitoring to maximize ROI.· Write strong B2B-focused ad copy and collaborate with designers for high-converting creatives.· Set up and optimize LinkedIn Lead Gen Forms, landing pages, and retargeting flows.ABM-Focused Targeting & Campaigns· Create targeted account-based lead generation strategies for high-value accounts.· Collaborate with Sales/BD teams to finalize Target Account Lists (TALs).· Run multi-layered ABM campaigns using LinkedIn ads + retargeting + personalized content.· Use ABM or native tools (Demandbase, 6sense, etc.) to measure engagement and influence.Performance Tracking & Optimization· Track daily metrics: CTR, CPL, CVR, CPA, lead quality, and LinkedIn lead form performance.· Conduct A/B tests across ad formats, creatives, audiences, and landing pages.· Prepare weekly/monthly performance dashboards with clear insights and next-step actions.· Measure ABM metrics: account engagement, pipeline contribution, and ROAS.Qualifications & Skills· 3–5 years of proven experience running B2B LinkedIn Lead Generation campaigns.· Strong understanding of LinkedIn Campaign Manager and Sales Navigator.· Experience with CRM platforms (HubSpot/Salesforce preferred).· Comfortable analyzing performance using Google Analytics & Excel/Sheets.· Knowledge of ABM tools (Terminus, Demandbase, 6sense) is a strong plus.· Ability to work with creative teams to develop compelling ads.📩 How to ApplySend your updated resume to: shobhit.kumar@radicalminds.in



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